# Lindsay Stork > Sr. Lead Digital Product Designer @ Away | Designing to help startups scale digital products and ecommerce brands increase conversion rates Location: New York, New York, United States Profile: https://flows.cv/lindsay I'm a Lead Product Designer with over 8 years of experience in UX/UI design. I specialize in scaling digital products for startups and boosting ecommerce brands’ conversion rates. I love creating digital experiences that positively impact people! With a strong foundation in UI/UX and an interest in disruptive products, my career has evolved from a tenure in the agency world as a lead interactive designer, to working on in-house product teams. At Away, I lead UX design projects that enhance overall revenue and significantly increase conversion rates, average order value, and sales. I’ve also been product design consulting for the solar financing company, Sunstone Credit. I’ve designed new features for their proprietary borrower application, installer dashboard, and backend analysis tool, leading to more loan approvals and quicker application speeds. It’s been rewarding to use agile methods to create new features and add to existing design systems, helping a startup scale their business. If you'd like to chat about a design project, do not hesitate to reach out: lindsaystork.design@gmail.com. Skills: User Experience (UX) Design, Figma, Persona Development, Information Architecture, User Flows, Wireframing, User Interface (UI) Design, Responsive Design, Mobile-first Approach, Prototyping, Usability Research and Analysis, Design Systems, Webflow Development, HTML/CSS, Adobe Creative Suite ## Work Experience ### Sr. Lead Digital Product Designer @ Away Jan 2024 – Present | New York City Metropolitan Area ### Lead Digital Product Designer | UX Design, UI Design, Ecommerce @ Away Jan 2021 – Jan 2024 | New York, NY - Collaborated with cross-functional teams and led design projects end to end from concept development/high-level strategy to wireframes, prototypes, user journeys, and final engineering hand-off, driving improved conversion. - Lifted checkout conversion by 2.46% with an added potential $5.2M in gross revenue for 2022 with a checkout redesign. - Added checkout billing address saving at least $100K quarterly on interchange fees. - Minimized low-value inquiries to CX by 25% with an order cancellation feature. - Implemented product recommendations on PDP that drove $535K in one month. - Designed product comparison modules that improved overall conversion by 4.8%. - Redesigned the PDP template which boosted the ‘Add to Cart’ rate by around 2% and customer satisfaction by 3% due to load speed enhancements. - Reduced engineering costs by developing Webflow landing pages and experiences. - Coached senior designer with weekly one-on-ones, setting clear career growth objectives and tracking progress; facilitated skills development which led to quicker stakeholder buy-in and optimized Webflow project processes. - Managed 15+ small to large projects at a given time. - Evolved Away's design system in Figma with new UI components as needed. - Collaborated closely with the UX Research team to conduct and analyze the usability of new design concepts. ### Product Design Consultant | Fintech Startups & Ecommerce | UX/UI Design @ Unknown Jan 2022 – Present | New York City Metropolitan Area - Provide UX/UI design consulting services to Sunstone Credit, a solar financing company, improving digital tools that have boosted loan approval rates by 40% and reduced time-to-decision by 56% since 2023. - Create and deliver marketing materials for Sunrock Distributed and Sunstone Credit. - Conducted a UX audit for the US Lights4Fun brand. Redesigned crucial e-commerce pages, including the homepage, PDP, and cart, resulting in improved conversion rates and streamlined content management. ### Interactive Design Lead | UX/UI Design, Ecommerce @ Rightpoint Jan 2020 – Jan 2021 | New York, New York, United States - Led comprehensive design projects that increased conversion rates by 42% for Robert Graham, 66% for Industry West, and elevated Average Order Value by 25% for Xerox. - Directed creative design and team management across 7 teams, 25+ projects, and 30 ongoing services engagements. - Guided a team of 4 designers with structured performance reviews and frequent feedback, reducing project turnaround time by 10%. - Created UX audits, information architecture audits, features lists, sitemaps, user journeys, wireframes, functional specifications, design mock-ups and design systems for over 30 clients in the ecommerce industry. - Presented in design and discovery meetings for over 30 clients. - Supported business development efforts through budgeting, sales meetings, user journey mockups and more. ### Senior Interactive Designer | | UX/UI Design, Ecommerce @ Rightpoint Jan 2019 – Jan 2020 | Greater New York City Area ### Interactive Designer | UX/UI Design, Ecommerce @ Rightpoint Jan 2016 – Jan 2019 | Greater New York City Area – Created features lists, creative briefs, style tiles, sitemaps, and wireframes for various clients. – Performed user experience audits for current, new, and prospective clients. – Created functional specifications and participated in design QA. – Created design directions, full compositions, and web pattern libraries that strengthen clients' brand identities. – Led design presentations for multiple clients. – Created digital marketing assets including email campaigns, banner ads, and on-site promotions. – Aided in the creation of internal assets such as pitch decks, ads, and blog post graphics. ### Digital Designer | Art Direction, UX/UI Design @ Kenneth Cole Productions Jan 2014 – Jan 2016 | New York City Metropolitan Area – Designed web content for KennethCole.com including monthly feature shops, weekly site refreshes, content headers, sale campaigns, and press updates. – Worked with programmer to ensure proper implementation of site refreshes and feature shops. – Conceptualized with copywriters and designed multiple options for email promos and affiliate banner ads, which collectively generate approximately $30K+ in sales per campaign. – Re-designed the Kenneth Cole Lookbook website, and update this seasonally. – Art directed E-commerce product photography weekly with approximately 100 shots per day. – Supported PR, Social, Global Marketing, Corporate Citizenship, and HR with evites, Instagram posts, international landing pages, and banner ads. – Developed design standards for email marketing templates seasonally. ## Education ### User Experience Design - part-time in UX Design General Assembly ### Bachelor of Design Degree in Graphic Design Penn State University ## Contact & Social - LinkedIn: https://linkedin.com/in/lindsay-stork - Website: http://www.lindsaystork.com --- Source: https://flows.cv/lindsay JSON Resume: https://flows.cv/lindsay/resume.json Last updated: 2026-02-23