# Lindsay Foley > Contract React Developer | Founder @ The Portfoleyo Location: London, England, United Kingdom Profile: https://flows.cv/lindsayfoley ## Work Experience ### Frontend Developer @ DCYPHER Jan 2025 – Present | London Area, United Kingdom ### Founder @ The Portfoleyo Jan 2023 – Present | London Area, United Kingdom I started The Portfoleyo to help founder led brands build and refine fast, scalable digital platforms. I work with a mix of ecom stores and content driven sites, using modern JavaScript frameworks, headless CMS solutions, and smart ecommerce integrations. My work spans full-stack development, performance optimisation, and enhancing SEO, accessibility, and UX to create seamless online experiences. ### Senior Full Stack Developer @ The Fabled Thread Jan 2024 – Present | London Area, United Kingdom Tech: React, TypeScript, Remix, Vitest, Shopify, Sanity Studio, Klaviyo Working on the Shopify Hydrogen framework (built on Remix) to enhance a custom Shopify storefront. My role includes creating React front-end components, integrating with Shopify’s Storefront API via GraphQL for product data, and managing models in Sanity Studio to provide the content team with greater control over the site’s front-end. Workflows Laying the foundations for an in-house development team by setting up task management and CI/CD pipelines, with deployments to Shopify Oxygen via GitHub Actions and to Sanity Studio. Development Ongoing bug fixes within the UI and codebase, extended the functionality of key components such as the carousel and resolved severe SEO issues by implementing necessary tags Content autonomy Upgraded Sanity content models to provide content editors with greater autonomy in adding new content without necessitating a release in the codebase Dependency upgrades Completed major deps upgrades to utilise the latest framework features, addressing outdated components and package vulnerabilities in the existing codebase ### Frontend Developer @ Charlotte Tilbury Beauty Jan 2023 – Jan 2024 | London, England, United Kingdom Tech: React, Redux, TypeScript, Next.js, SCSS, Storybook, Jest, React Testing Library, CircleCI, Contentful CMS, Optimizely Design System squad responsibilities: - Helped move to a monorepo structure to make code reuse and maintenance easier - Partnered with key stakeholders to create a brand-new design system from scratch Key contributions: - Consolidated shared resources between the new component library and existing applications, driving efficiency and reducing redundancy - Designed and implemented PostCSS and JavaScript mixins to enable responsive design within CSS modules, ensuring a maintainable and scalable approach to styling - Created a suite of versatile, reusable components, including heading, typography, badge, image and picture, enhancing development speed and consistency - Conducted in-depth research and technical audits, establishing a clean, modern and future-proof foundation for the design system Other Contributions Zendesk Integration - Reintegrated Zendesk and upgraded the APIs to add live chat functionality across the site - Managed the online launch, coordinating the deployment with feature flags to ensure a seamless rollout across various pages Storybook - Reinstated Storybook which was out of action when I started, and upgraded it to v8.2.9 to address security issues by removing outdated dependencies Blog Enhancements - Implemented social share buttons to increase user interaction and content visibility - Developed several new components including a 'related content' widget, 'read time estimate' component, authorship section and breadcrumbs to enhance content discoverability and navigation - Improved navigation with category selectors for a more intuitive UX SEO Improvements - Led the implementation of advanced SEO strategies, integrating schema markup for a wide range of site elements, including products, reviews, blog posts, breadcrumbs, videos, images and FAQs, resulting in better search visibility and structured data compliance ### Senior Frontend Developer @ ClearScore Jan 2022 – Jan 2023 | London, England, United Kingdom Tech: React, TypeScript, NodeJs, Jest, React Testing Library, Jenkins, Spinnaker I joined as a Senior Developer in a team of 40 Frontend Developers, achieving the highest end-of-year performance rating offered within the company. Discipline level successes: - Worked on various Tech Epics e.g enhancing nightly build test failure notifications for improved specificity and targeting - Co-led an epic focused on speeding up the pipeline for the main FE codebase, reducing lead times for deploying features - Rewrote all component library UI cards used across the site, adopting composition over inheritance for improved flexibility and future-proofing - Delivered a comprehensive presentation on 'Component Composition' during a FE Tech Day with 30+ devs in attendance - Contributed to workshops, meetings, and senior alignment sessions, raised issues, and ran 'Tech help hour' sessions to support the wider discipline - Supported with hiring by reviewing tech tasks and conducting final stage interviews with senior candidates Squad level achievements: - Conducted numerous experiments for Web and Native in various codebases and Microservices - Managed successful launches of several Web products, such as Car Refinance and Car Finance PCP - Wrote various Cypress e2e tests to ensure system reliability and confidence - Led stand-ups, retros, implementation mapping sessions, defining API contracts and streamlining processes through 'ways of working' meetings Contributions to company initiatives: - Assisted in facilitating the Makers Academy assessment day technical challenge - Created a tailored IC1 roadmap and progress tracker for FE juniors coming from Makers, measuring performance on roadmap tasks. Leading catch-ups with mentors and the Head of Engineering - Conducted workshops on key competencies within the FE discipline for juniors, including 'React Query,' 'Callbacks/Promises/Async Await,' and 'Monorepos' ### Principal Engineer @ BT Jan 2021 – Jan 2022 | Greater London Tech: React, Typescript, Next, Jest, React Testing Library, Material UI, AEM, Node, Express Engineering recognition - Received an engineering recognition award for exceptional contributions at BT Frontend development management - Managed frontend development across three squads, collaborating closely with 12 React Devs to build new micro-frontends to optimise the customer experience with BT services - Oversaw coding, technical standards, development processes, mentoring, release schedules, delivery plans, workflows, and recruitment Hands-on coding and leadership - Actively engaged in coding as a Principle, ensuring consistently high standards through peer reviews and setting an example - Developed reusable UI components, integrated APIs (including Server-sent events), implemented Context, created custom hooks, and optimised performance ### Senior Frontend Engineer @ The Times Jan 2021 – Jan 2021 | London, England, United Kingdom Tech: React, TypeScript, Styled Components, GatsbyJs, Storybook, Jest, React Testing Library, Cypress, Apollo Client, GraphQl, Dust.js, CircleCi, Jenkins, Optimizely (A/B testing) - Contributed to the Acquisitions squad by designing and developing new UI components and pages for various user journeys - Implemented A/B and MVT tests to enhance user experience and drive conversions - Conducted performance analysis on The Times store page, presenting findings and suggesting improvements to directors and the wider business - Optimised the loading of third-party scripts and overall performance of the store page, resulting in improved UX and faster page load times - Created technical solutions documentation, including proposals for targeted testing to specific audiences - Provided mentorship and guidance to junior engineers, supporting their growth and development in the field ### Frontend Engineer @ Charlotte Tilbury Beauty Jan 2019 – Jan 2020 Tech: React, Redux, TypeScript, NextJs, SCSS, Storybook, Jest, Enzyme, CircleCi, Contentful CMS, Optimizely (feature service & A/B testing) - Contributed to the development of a Content Design System, creating UI widgets and content models for seamless creation of static pages using Contentful CMS - Worked on multiple A/B tests, ranging from product page enhancements to redesigning the Basket and Checkout pages, with the goal of boosting conversion rates - Produced responsive and localised emails for BazaarVoice and virtual services, ensuring effective communication and engagement with the target audience - Worked in the Virtual Services squad to develop an online solution that facilitated the seamless viewing and booking of virtual consultations, enhancing the accessibility and convenience for customers during the lockdown period - Created a range of UI components, including a responsive carousel and upsell widgets to support the implementation of new features and product launches ### Web Developer @ The Walt Disney Company Jan 2015 – Jan 2019 Tech: JavaScript, jQuery, VB, SQL, SCSS, VWO (A/B testing) - Responsible for the front-end development and maintenance of DisneyHolidays.xx and DisneyPackages.co.uk - Produced standards-compliant, cross-browser, and device-optimised markup using HTML, CSS, JavaScript, and jQuery to support and extend the UI - Accountable for site-wide graphic and UI design, adhering to Disney style guidelines, and developing front-end solutions from concept to wireframe to finished design - Led web performance activities, optimising solutions for web content delivery and lean page weight, analysing performance metrics, and conducting site speed and performance monitoring through JavaScript tests, load testing, and regression testing - Co-owned the platform UX by managing quarterly usability testing sessions, including producing briefs, prototypes, analysing results, and implementing successful outcomes - Managed the optimisation program, creating a dedicated hub for A/B and optimisation ideas, prioritising based on a framework, creating JIRA tickets, and maintaining a separate Kanban board - Designed and implemented A/B and MVT tests to support business objectives, providing analysis and reporting to the wider team - Implemented version control strategies to ensure best practice for codebase maintenance and streamlined workflow across the team - Co-developed an adaptive/responsive version of DisneyHolidays.xx and DisneyPackages.co.uk to provide an optimal user experience across different devices ### Web Developer @ Selfridges Jan 2014 – Jan 2015 Tech: JavaScript, jQuery, HTML, CSS3, Drupal CMS - Created dynamic and responsive web pages, content spots, and site banners to enhance user engagement and visual appeal - Built and tested responsive HTML emails for marketing campaigns and service communications to ensure optimal display across various devices - Integrated third-party software to enhance email marketing experiences, incorporating dynamic elements such as social media activity, countdown timers, and Twitter and Instagram feeds - Played a key role in a major site redesign project launched in October 2014, involving the migration of site content to a new CMS (Drupal 7) and rewriting web pages, landing pages, and banners to adhere to HTML5 standards, improving the website's performance and compatibility ### Web Developer @ White Stuff Jan 2011 – Jan 2014 Tech: JavaScript, jQuery, HTML, CSS3 - Introduced well-formed HTML/CSS, web standards, and best practices to the company, ensuring high-quality code and adherence to industry standards - Took responsibility for all site updates and the construction of frontend site content, ensuring accuracy and timeliness - Produced wireframes for web content and email templates, providing visual blueprints for effective design and layout - Created, tested, and scheduled rich HTML marketing emails, dynamic content emails, and transactional emails using popular Email Marketing Platforms - Developed static and responsive transactional emails and templates using fluid widths and CSS3 Media Queries for optimal mobile UI experience - Maintained the Content Management System, ensuring accurate and up-to-date website, mobile, and backend elements, while ensuring their presentation is visually appealing - Managed QA processes, order checks, new product uploads, and site merchandising activities, ensuring a seamless customer experience - Ensured the quality control of all online product page details and website photography, presenting products in an appealing and accurate manner - Orchestrated the online launch of new catalogues and clothing collections, coordinating activities to drive successful online engagement - Coordinated and managed White Stuff's online activity specifically for John Lewis, ensuring effective collaboration and alignment between the two organisations ### Ecommerce Assistant (6 months FTC) @ Anya Hindmarch Jan 2011 – Jan 2011 - Updated and optimised website content, headers and the homepage to enhance UX and drive engagement - Developed and scheduled rich HTML emails to deliver targeted and engaging messaging to customers - Worked closely with external agencies to effectively manage ongoing PPC, SEO and affiliate marketing initiatives - Assisted in uploading seasonal content and managing seasonal product matrix, including coordinating photography shoots - Implemented product and page merchandising strategies, including crafting compelling product information to drive sales - Managed order processing, including fraud screening, payment releases and ensuring secure transactions - Created and maintained comprehensive reports on sales, cancellations, refunds, and other key metrics to inform business decisions - Handled various customer transactions, such as refunds, exchanges, repairs, phone orders and payments - Oversaw order procedures, including managing the Dispatch Assistant and ensuring smooth order processing and timely deliveries - Led and coordinated customer service operations to provide exceptional support and resolve customer inquiries effectively ## Education ### Bachelor of Arts - BA in Advertising with Marketing University of West London ## Contact & Social - LinkedIn: https://linkedin.com/in/lindsay-foley-9a193534 - Website: https://lindsayfoley.co.uk - Website: https://comeflywithlindsay.com --- Source: https://flows.cv/lindsayfoley JSON Resume: https://flows.cv/lindsayfoley/resume.json Last updated: 2026-04-05