Led end-to-end UX design for SafePay, a unified bill payment experience on web and mobile, enabling multi-account payments—now used by 80M+ monthly active users

Built and maintained scalable design libraries to standardize UI patterns across products, reducing design-to-development friction and improving consistency across platforms

Collaborated with research and accessibility teams to validate designs, address usability issues, and ensure compliance with legal and WCAG standards

Drove product alignment through UX strategy artifacts, stakeholder reviews, and design thinking workshops—accelerating delivery timelines by 30%

Led UX design for the AmeriCorps Research Campus search platform, delivering prototypes, reusable pattern libraries, and user-tested flows to improve research access and discoverability

Designed and launched an improved onboarding and match experience for the NY 511 Rideshare portal, focusing on accessibility, clarity, and streamlined navigation

Collaborated with product managers, developers, and researchers in Agile sprints to deliver scalable, compliant digital solutions for government clients

Maintained and updated content on the e-commerce platform, including back-end product integration and front-end merchandising, enhancing the user shopping experience. Redesigned checkout flow process resulting in a 15% increase in cart to checkout conversion.

Led a front-end redesign of InCashmere’s e-commerce platforms, tripling the visitor-to-purchase conversion rate through enhanced usability and visual consistency.

Developed a style guide and UI standards for digital touch points, aligning the brand’s visual identity across web, email, and social platforms.

Conducted competitor analysis and user research to inform design decisions and prioritize features aligned with shopper needs and seasonal buying behavior.

Designed digital and print collateral for buyers, PR, and social media to support product launches and brand storytelling

Founded a community-driven initiative to support low-income, NYC-based women artisans through sustainable apparel design and economic opportunity

Led user research and marketplace analysis to identify pain points and define a launch strategy aligned with both maker needs and consumer behavior

Developed the brand identity, product strategy, and visual aesthetic for a hand-knit collection spanning apparel and accessories

Created scalable design systems for pattern and sample development, enabling consistent quality and efficient production across contributors

Managed a distributed team of knitters, providing design guidance and iterating on patterns through continuous user feedback and prototyping

Facilitated ongoing communication and design revisions, ensuring accessibility of instructions, clarity of deliverables, and alignment with the collective’s values