# Lindsay Folkerth > Senior Product Designer Location: San Francisco, California, United States Profile: https://flows.cv/lindsayfolkerth Portfolio: www.lindsayfolkerth.com Lindsay Folkerth is a user experience designer. She designs elegant solutions for enterprise and consumer products across disciplines. Her expertise includes user research and strategy, responsive web design, visual communication, and human-centered design. Lindsay employs creative problem-solving and system thinking in her design approach which enables her to innovate and deliver impactful outcomes in little time. In-depth experience in Figma, Adobe Creative Suite, Sketch, Invision ## Work Experience ### Sr. Product Designer @ Imprint Jan 2025 – Present ### Senior Product Designer @ JPMorgan Chase & Co. Jan 2023 – Jan 2025 Led end-to-end UX design for SafePay, a unified bill payment experience on web and mobile, enabling multi-account payments—now used by 80M+ monthly active users Built and maintained scalable design libraries to standardize UI patterns across products, reducing design-to-development friction and improving consistency across platforms Collaborated with research and accessibility teams to validate designs, address usability issues, and ensure compliance with legal and WCAG standards Drove product alignment through UX strategy artifacts, stakeholder reviews, and design thinking workshops—accelerating delivery timelines by 30% ### Product Designer @ ICF Next Jan 2022 – Jan 2023 Led UX design for the AmeriCorps Research Campus search platform, delivering prototypes, reusable pattern libraries, and user-tested flows to improve research access and discoverability Designed and launched an improved onboarding and match experience for the NY 511 Rideshare portal, focusing on accessibility, clarity, and streamlined navigation Collaborated with product managers, developers, and researchers in Agile sprints to deliver scalable, compliant digital solutions for government clients ### Product Designer @ InCashmere Jan 2020 – Jan 2022 | New York, United States Maintained and updated content on the e-commerce platform, including back-end product integration and front-end merchandising, enhancing the user shopping experience. Redesigned checkout flow process resulting in a 15% increase in cart to checkout conversion. Led a front-end redesign of InCashmere’s e-commerce platforms, tripling the visitor-to-purchase conversion rate through enhanced usability and visual consistency. Developed a style guide and UI standards for digital touch points, aligning the brand’s visual identity across web, email, and social platforms. Conducted competitor analysis and user research to inform design decisions and prioritize features aligned with shopper needs and seasonal buying behavior. Designed digital and print collateral for buyers, PR, and social media to support product launches and brand storytelling ### Senior Designer @ Artisans Collaborative Jan 2020 – Jan 2021 | New York, United States Founded a community-driven initiative to support low-income, NYC-based women artisans through sustainable apparel design and economic opportunity Led user research and marketplace analysis to identify pain points and define a launch strategy aligned with both maker needs and consumer behavior Developed the brand identity, product strategy, and visual aesthetic for a hand-knit collection spanning apparel and accessories Created scalable design systems for pattern and sample development, enabling consistent quality and efficient production across contributors Managed a distributed team of knitters, providing design guidance and iterating on patterns through continuous user feedback and prototyping Facilitated ongoing communication and design revisions, ensuring accessibility of instructions, clarity of deliverables, and alignment with the collective’s values ### Senior Fashion Designer @ JED Group Jan 2017 – Jan 2020 | Greater New York City Area Led end-to-end product design for seasonal women’s collections across apparel and accessories, balancing trend forecasting with user needs and brand identity, managing a team of 4 direct reports. Developed a style guide for digital and physical brand assets, driving consistency across product, web, and marketing touchpoints. Designed and built branded environments for pop-up retail and buyer showcases, focusing on user experience in physical retail and storytelling through space. Created digital and print assets including lookbooks, launch campaigns, and PR kits to support cross-channel user engagement. Maintained branded content and UI updates across e-commerce and social platforms, enhancing the end-to-end customer journey. ## Education ### BA in Fashion Design: Product Development University of Cincinnati ### Certificate of Completion in User Experience Immersive General Assembly ## Contact & Social - LinkedIn: https://linkedin.com/in/lindsayfolkerth - Portfolio: https://www.lindsayfolkerth.com --- Source: https://flows.cv/lindsayfolkerth JSON Resume: https://flows.cv/lindsayfolkerth/resume.json Last updated: 2026-04-13