• Led design for Banker Visibility tooling that enabled allocation strategists to self-serve routing and eligibility insights, reducing escalations and replacing manual triage with direct diagnosis.

• Owned 0→1 design for internal enterprise tooling that changed how allocation strategists prioritize and simulate real-time loan and operations workflows.

• Designed and launched a simulation feature for back-of-house operations, reducing manual processing steps by 99.9% through hierarchical task analysis and workflow redesign. Prioritization shifts moved from weeks to minutes, enabling faster, self-serve decision making.

• Partnered with Product, Engineering, and Operations to model complex task hierarchies and system constraints, replacing ad-hoc dashboards and spreadsheet workflows with a unified decision surface.

• Built and ran a continuous qualitative discovery practice, integrating user feedback directly into design cycles and reducing revision churn by 30%.

• Led a cross-functional team of designers, developers, and domain experts to design and launch a risk analysis dashboard, prioritizing 20+ features and compressing a 12-week delivery timeline into 8 weeks.

• Designed end-to-end UX for data-intensive platforms used by scientists, planners, and operations teams, translating complex research and operational inputs into clear, decision-ready interfaces.

• Drove process mapping, user flows, and interaction design across client-facing digital products, supporting expansion into new digital markets and contributing to a 38% increase in cross-market adoption.

• Launched a global digital community engagement platform in collaboration with developers and 3D artists, reaching over one million users at launch and earning a 100% customer experience rating.

• Replaced a legacy email system with a flexible HTML-based framework used by 27,000+ marketing staff, improving scalability and consistency across client communications.

• Championed the design and development of a modernized CMS for the Americas region, accelerating proposal production and improving time to market.

• Provided creative direction and design leadership across seven business lines and 30+ market sectors, supporting enterprise-scale storytelling and digital transformation efforts.