# Lindsay Zuñiga

> Lead Product Designer | 0→1 Systems, Operational Workflows, Decision-Making

Location: Oakland, California, United States
Profile: https://flows.cv/lindsayzuiga

I'm a systems designer who makes invisible behavior legible enough for people to act on.
 
My work spans a decade of complex, data-rich products — from a digital twin for NREL to zero-to-one back-office platforms at Rocket Mortgage. The through line is always the same: the system knows something the operator doesn't, and the interface isn't surfacing it.
 
Right now I'm looking for senior, staff or founding designer roles at companies building in AI, fintech, or complex operational domains where that problem is still unsolved.

## Work Experience
### Senior Product Designer @ Rocket Mortgage
Jan 2022 – Jan 2025
• Led design for Banker Visibility tooling that enabled allocation strategists to self-serve routing and eligibility insights, reducing escalations and replacing manual triage with direct diagnosis.

• Owned 0→1 design for internal enterprise tooling that changed how allocation strategists prioritize and simulate real-time loan and operations workflows.

• Designed and launched a simulation feature for back-of-house operations, reducing manual processing steps by 99.9% through hierarchical task analysis and workflow redesign. Prioritization shifts moved from weeks to minutes, enabling faster, self-serve decision making.

• Partnered with Product, Engineering, and Operations to model complex task hierarchies and system constraints, replacing ad-hoc dashboards and spreadsheet workflows with a unified decision surface.

• Built and ran a continuous qualitative discovery practice, integrating user feedback        directly into design cycles and reducing revision churn by 30%.

### Progressive roles at AECOM: Graphic Designer, Senior Visual Designer, UX Designer, Lead UX Designer @ AECOM
Jan 2012 – Jan 2022 | San Francisco
• Led a cross-functional team of designers, developers, and domain experts to design and launch a risk analysis dashboard, prioritizing 20+ features and compressing a 12-week delivery timeline into 8 weeks.

 • Designed end-to-end UX for data-intensive platforms used by scientists, planners, and operations teams, translating complex research and operational inputs into clear, decision-ready interfaces.

 • Drove process mapping, user flows, and interaction design across client-facing digital products, supporting expansion into new digital markets and contributing to a 38% increase in cross-market adoption.

 • Launched a global digital community engagement platform in collaboration with developers and 3D artists, reaching over one million users at launch and earning a 100% customer experience rating.

 • Replaced a legacy email system with a flexible HTML-based framework used by 27,000+ marketing staff, improving scalability and consistency across client communications.

 • Championed the design and development of a modernized CMS for the Americas region, accelerating proposal production and improving time to market.

 • Provided creative direction and design leadership across seven business lines and 30+ market sectors, supporting enterprise-scale storytelling and digital transformation efforts.


## Education
### Master's degree in Human Computer Interaction
Iowa State University

### BFA in Art and Technology
School of the Art Institute of Chicago


## Contact & Social
- LinkedIn: https://linkedin.com/in/zunigo
- Portfolio: http://zunigo.net

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Source: https://flows.cv/lindsayzuiga
JSON Resume: https://flows.cv/lindsayzuiga/resume.json
Last updated: 2026-04-13