• Lead design efforts to transform Resy into a high-performing Amex credit card acquisition channel, driving customer engagement and business growth

• Establish foundational acquisition strategies, enabling teams to experiment and optimize towards ambitious NAA goals

• Partner across Enterprise teams to ensure a seamless rollout, including e-Apply, shaping final landing page designs to highlight the Resy & Amex co-brand

• Work closely with engineers and QA to ensure flawless implementation, conducting comprehensive design and functionality testing

• Design targeted educational experiences to inform users about co-brand and credit card benefits, leveraging unique user groups based on vaulted credit cards and dining history

• Conduct UX research to refine credit card acquisition placement and messaging during reservation process, optimizing click-through and conversion rates

• Utilize analytics to uncover new NAA placement opportunities, prioritizing high-engagement iOS users, leading to enhancements in user profiles, payment methods, and “remind me later” functionality

• Build strong cross-functional relationships across Resy and Amex, onshore and offshore, fostering collaborative environment that accelerates decision-making and execution

• Expand UX support to Amex Dining concierge system, leading design initiatives to enhance reservation process for agents, improving efficiency and usability, creating a more comprehensive and seamless experience

Credit Card Shop Design: March 2023 - March 2024

• Lead design on enhancing partner benefits and the Business Rose Gold card launch, contributing to an anticipated incremental lift of $142 million in revenue

• Collaborate with designers, researchers, copywriters, marketing & product teams to develop consumer-centric, revenue generating experiences on a global scale

• Create high fidelity mocks, prototypes and build kits, accounting for Amex Design Language System, branding & marketing preferences, & accessibility governance

• Partner with developers to ensure user experience designs are developed & launched seamlessly within the product timeline

• Part of core working team to set the standard for usage of badges & tags across the American Express ecosystem

• Implement new patterns & components to be used across American Express shop design to save time on development

E-Apply Journey Design: May 2022 - March 2023

• Lead UX designer for Australia, Canada, France & United Kingdom markets

• Designed & uplifted credit card application journeys, contributing to an increase in submit rate of 7.5% & annual revenue of $1.2 million

• Collaborated with researchers to design prototypes for extensive qualitative, quantitative & A/B testing research projects

• Worked closely with compliance & legal teams to adapt to emerging international market regulations & laws

Client Engineering Team

• Partnered with IBM clients to identify their business needs, consult on best practices & leverage IBM technology to achieve their goals

• Translated user needs into compelling, creative concepts using rapid prototyping, sketching, & storyboarding

• Led ideation & brainstorming sessions, using design thinking methodologies, for client teams within the context of their business challenges to identify opportunities & generate big ideas to enhance their digital experiences

IBM Financial Services

• Recognition Experience Honoree awarded in 2021 to top 2% of IBM employees honoring leadership & contributions to transform client experiences

• Worked with sales teams to identify opportunities, understand customer requirements, & assist in selling products in complex technical environments working with 80+ companies

• Create & present custom demos of IBM Hybrid Cloud Management & Platform portfolio

• Facilitate proof of technologies & concepts for Fortune 500 clients to provide technical understanding of IBM solutions

• Serve as liaison between IBM offering management team & clients to provide positive user experience in all areas through entire sales cycle

IBM Summit Program: June 2017 - December 2017

• Completed IBM Global Sales School training in top 10% of class focusing on software demos & case study presentations

• Developed and created website content at technology startup focusing on digitizing government forms

• Ran user experience tests to ensure reliability within the website

• Assisted with clerical duties, contact alumni and student parents to build rapport, update demographic information and solicit contributions

• Greeted and fielded inquiries from students, parents and visitors

• Created advertisements, designs and invitations for events and fundraisers at non-profit

• Assisted in coordinating events for 500+ attendees