# Lindsey Block > Senior Product Designer at Resy | Designing Revenue-Generating Experiences Location: New York, New York, United States Profile: https://flows.cv/lindsey With over 7 years of experience in user experience design and architecture, I am passionate about creating innovative, engaging, and accessible digital solutions that deliver value to both users and businesses. I am currently a Senior Product Designer at Resy, an American Express Company, where I lead design initiatives to transform Resy into a high-performing Amex credit card acquisition channel. My work focuses on integrating seamless, user-centric experiences that enhance engagement, drive conversions, and optimize acquisition strategies. I collaborate across teams to implement data-drive design solutions, refine user journeys, and ensure high-impact placements that support business growth. Previously as a Senior UX Architect at American Express, I led design projects for credit card shop and credit card applications, enhancing partner benefits and launching new products on a global scale. Before Amex, I was a UX Designer at IBM where I partnered with clients from various industries to understand their business needs, consult on best practices, and leverage IBM technology to achieve their goals. I also served as a technical specialist for the hybrid cloud management and platform portfolio, facilitating proof of concepts, creating custom demos, and providing user feedback to the product team. I was recognized as an Experience Honoree in 2021, an award given to the top 2% of IBM employees for transforming client experiences. I have multiple certifications from IBM, including Blockchain Essentials and Recognized Teacher/Educator. I have strong skills in social networking, communication, and social media marketing, which I use to connect with users, clients, and colleagues. ## Work Experience ### Senior Product Designer @ Resy Jan 2024 – Present | New York, New York, United States • Lead design efforts to transform Resy into a high-performing Amex credit card acquisition channel, driving customer engagement and business growth • Establish foundational acquisition strategies, enabling teams to experiment and optimize towards ambitious NAA goals • Partner across Enterprise teams to ensure a seamless rollout, including e-Apply, shaping final landing page designs to highlight the Resy & Amex co-brand • Work closely with engineers and QA to ensure flawless implementation, conducting comprehensive design and functionality testing • Design targeted educational experiences to inform users about co-brand and credit card benefits, leveraging unique user groups based on vaulted credit cards and dining history • Conduct UX research to refine credit card acquisition placement and messaging during reservation process, optimizing click-through and conversion rates • Utilize analytics to uncover new NAA placement opportunities, prioritizing high-engagement iOS users, leading to enhancements in user profiles, payment methods, and “remind me later” functionality • Build strong cross-functional relationships across Resy and Amex, onshore and offshore, fostering collaborative environment that accelerates decision-making and execution • Expand UX support to Amex Dining concierge system, leading design initiatives to enhance reservation process for agents, improving efficiency and usability, creating a more comprehensive and seamless experience ### User Experience Designer @ American Express Jan 2022 – Jan 2024 | New York, New York, United States Credit Card Shop Design: March 2023 - March 2024 • Lead design on enhancing partner benefits and the Business Rose Gold card launch, contributing to an anticipated incremental lift of $142 million in revenue • Collaborate with designers, researchers, copywriters, marketing & product teams to develop consumer-centric, revenue generating experiences on a global scale • Create high fidelity mocks, prototypes and build kits, accounting for Amex Design Language System, branding & marketing preferences, & accessibility governance • Partner with developers to ensure user experience designs are developed & launched seamlessly within the product timeline • Part of core working team to set the standard for usage of badges & tags across the American Express ecosystem • Implement new patterns & components to be used across American Express shop design to save time on development E-Apply Journey Design: May 2022 - March 2023 • Lead UX designer for Australia, Canada, France & United Kingdom markets • Designed & uplifted credit card application journeys, contributing to an increase in submit rate of 7.5% & annual revenue of $1.2 million • Collaborated with researchers to design prototypes for extensive qualitative, quantitative & A/B testing research projects • Worked closely with compliance & legal teams to adapt to emerging international market regulations & laws ### UX Designer & Technical Specialist @ IBM Jan 2017 – Jan 2022 | New York, New York, United States Client Engineering Team • Partnered with IBM clients to identify their business needs, consult on best practices & leverage IBM technology to achieve their goals • Translated user needs into compelling, creative concepts using rapid prototyping, sketching, & storyboarding • Led ideation & brainstorming sessions, using design thinking methodologies, for client teams within the context of their business challenges to identify opportunities & generate big ideas to enhance their digital experiences IBM Financial Services • Recognition Experience Honoree awarded in 2021 to top 2% of IBM employees honoring leadership & contributions to transform client experiences • Worked with sales teams to identify opportunities, understand customer requirements, & assist in selling products in complex technical environments working with 80+ companies • Create & present custom demos of IBM Hybrid Cloud Management & Platform portfolio • Facilitate proof of technologies & concepts for Fortune 500 clients to provide technical understanding of IBM solutions • Serve as liaison between IBM offering management team & clients to provide positive user experience in all areas through entire sales cycle IBM Summit Program: June 2017 - December 2017 • Completed IBM Global Sales School training in top 10% of class focusing on software demos & case study presentations ### Digital Marketing Intern @ SeamlessDocs Jan 2016 – Jan 2016 | Greater New York City Area • Developed and created website content at technology startup focusing on digitizing government forms • Ran user experience tests to ensure reliability within the website ### Front Desk Staff @ Hillel at The University of Michigan Jan 2013 – Jan 2015 | Ann Arbor, Michigan • Assisted with clerical duties, contact alumni and student parents to build rapport, update demographic information and solicit contributions • Greeted and fielded inquiries from students, parents and visitors ### Graphic Design and Digital Marketing Intern @ Tuesday's Children Jan 2015 – Jan 2015 | Manhasset, New York • Created advertisements, designs and invitations for events and fundraisers at non-profit • Assisted in coordinating events for 500+ attendees ## Education ### Bachelor’s Degree in User Experience and Interaction University of Michigan - School of Information ### Bachelor’s Degree in Study Abroad Tel Aviv University ## Contact & Social - LinkedIn: https://linkedin.com/in/lindsey-block-4435aba6 - Website: https://lindseyrblock.com --- Source: https://flows.cv/lindsey JSON Resume: https://flows.cv/lindsey/resume.json Last updated: 2026-02-23