CONVERSATION DESIGN
• User Research & Personas: Evidence-based user profiles, journey maps, and pain-point audits
• Conversation Flows & Logic: Multi-turn dialogue trees, edge-case mapping, and error-handling paths
• Bot Persona & Voice: Brand-aligned personality guidelines, tone-of-voice specs, and sample scripts
• NLU & Intent Design: Curated training data (utterances), intent mapping, and entity recognition
UX DESIGN
• User Research & Data Analysis: Interviews, surveys, persona development, and synthesizing qualitative/quantitative user data
• Strategy & Audit: Competitive analysis and customer journey mapping
• Information Architecture: Sitemaps, navigation models, and user flow diagrams
• Wireframing & Prototyping: Low-to-mid fidelity designs and interactive prototypes
• Testing & Validation: Usability testing and data-driven design iteration