# Lin Durand > Staff UX Designer & Architect Location: San Jose, California, United States Profile: https://flows.cv/lindurand A can-do attitude UX strategist and tech/science savvy visionary who provides deep customer insights, simplifies complex workflow, drives effective collaboration and guides development process to deliver breakthrough results. I like to work on things really hard and very interesting to drive simple, intelligence and adaptive products. ## Work Experience ### Sr. UX Designer @ Amazon Web Services (AWS) Jan 2022 – Present • 06/2024: Created the Amazon SageMaker Studio pitch deck alongside two other designers from EMR and RDS, which was presented directly to the AWS CEO. This resulted in immediate roadmap approval and the initiation of ongoing implementation. • 2022-2025: Team Lead for UX in Streaming Services (Amazon Managed Streaming for Apache Kafka, Amazon Managed Service for Apache Flink, Amazon Kinesis Data Streams, Amazon Kinesis Data Firehose): Led design strategies to optimize the user experience across streaming platforms, driving measurable improvements in customer satisfaction (e.g., enhanced time-to-value scores and positive customer feedback from re:Invent). • 2022-2024: Optimized the console interface, reducing 271 user clicks in the end-to-end process, enhancing navigation and task completion efficiency. •2022-2025: Identified and resolved 58 UX-related bugs, significantly improving user experience and ensuring smoother workflows for end users. • 2023: Transformed the console to meet accessibility standards, ensuring inclusivity and usability for a broader range of users. ### User Experience Architect / Design Lead @ Cisco Jan 2020 – Jan 2022 | San Jose, California, United States Created UX strategy and led design for innovative next-generation SD-WAN with Multi-Cloud integration. Outlined the future network vision with personas, stories and flows. Presented ideas to product management and engineering VPs to get support and resource. Collaborated across 7 teams to build SaaS in agile process. Hosted meetings to engage with Cisco customers, partners, AWS, Azure and Google engineers. Aligned everyone on the same multi-cloud vision, user stories and product scope. Reduced amount of time to configure SD-WAN from 3 weeks to 2 hours by simplifying 98 existing templates and 873 parameters into 6 intent-driven feature profiles. Increased the success rate of deployment by implementing smart defaults across major use case scenarios. To simplify the process of extracting issues in logs and correlating events, I created designs to visualize network structures and designed AI interface for users to perform troubleshooting. ### Staff User Experience Designer @ Illumina Jan 2016 – Jan 2020 As bridge between business and users, I am the key person to drive user research, feature prioritization and across-team collaboration. I conducted internal and external user research to develop unique value for the new products. I coordinated work sessions with all product owners and guide developers in 6 scrum teams in multiple locations. I collaborated with Mayo Clinic and ICSL lab to create microservice system for analyzing large amount of complicated genomic data. I created short-term and long-term Machine Learning strategy and implemented multiple AI tools into the softwares. Accomplishments: From concept to release, I designed the TruSight Software Suite, an unique end-to-end clinical lab application. It was released and announced in JP Morgan Healthcare Conference and got great reviews from Beta customers. I got nominated for Illumina Innovation Award. With great features, TruSight Software Suite helped beta customers solved many unsolved cases. Collaborated with Genomics England on 100,000 Genomes Project. Researched and designed features in Variant Interpreter, Knowledge Network and CaseLog for population sequencing. The application has sequenced 100000 DNA codes of patients, leading to better, earlier diagnosis and personalized care, for cancer, rare diseases and infectious diseases. Enhanced UX hierarchy for BaseSpace Sequence Hub. Researched and created user journey map and system flows for app launch in EU and China. ### Sr. Software User Experience Designer - SaaS / App @ Nodus Technologies - A Division of EVO Payments Jan 2015 – Jan 2017 | Orange County, California Area Lead the user experience design and research for cloud payment solutions, e-commerce, and retail payment processing automation software for small and midsize companies. Accomplishments: Create Single Sign-On (SSO) strategy and user management portal that allows admin to control privileges across multiple organizations. Simplify the customer on-boarding flows and create rapid configuration process. Ensure all the customers without tech background can use application to quickly collect payment online or through mobile devices. Design the reward application that can connect to POS reader to make payment. ### Sr. UX Designer, UX Researcher and UX Architect @ RED DIGITAL CINEMA Jan 2014 – Jan 2015 | Irvine, CA I serve as a user experience strategy counselor to product and solution marketing leaders, driving the whole company’s website redesign which includes the local and international online stores. Based on user research, competitor analysis and stakeholder interviews, I created the UX strategy and vision ensuring they align with the business goals and to ensure customers have a great experience. Brief Responsibilities: • Create personas, user journey maps, strategic UX flow diagrams and UX architecture. • Conceptualize and execute UX model, strategic plans and vision for User Experience initiatives for local and international websites and online stores. • Analyze data and perform usability testing to help drive key decisions in the development process. • Develop wireframes, rapid prototypes, and function specifications. • Conduct usability studies and create findings reports and presentation for multiple teams. • Collaborate with corporate executives to align user experience with the business goals. • Redesign CMS system, navigation flow and site-wide templates. • Create international brand experience for global market and plan all the regional e-commerce website developing strategies. • Lead projects from beginning to end which includes identifying needs in the content marketing plans and collaborating within agile development/deployment teams. Accomplishments: • Redesigned UX hierarchy of the product purchasing page, online store and shopping cart has converted over $1 million in sales in it's first week of being online. • Optimized information architecture and simplified page flow has decreased drop off rates by more than 30%. • Redesigned features on the RED armory page which drove over 50% increase in repeat-visitor traffic to red.com which resulted in over $300,000 in purchases within a month. ### Sr. UX Designer and UX Architect @ Sage Jan 2013 – Jan 2014 | Irvine, CA Lead designer and Information Architect for: • Sage Fixed Assets Online - SaaS - B2B / B2C Online CPA Software. • Sage Cloud Enablement - SSO - B2B customer account authorization and management for web & mobile. Collaborated closely with UX design team, visual designers, product managers, and developers to create both online and mobile apps: • Sage CRM - a B2B online customer relationship management application. • Sage Construction Anywhere - a B2B web and mobile application for contractors to send daily report and manage projects. • Sage Billing and Payment - a B2B / B2C web and mobile application for delivery of invoices and receive electronic payments. Brief Responsibilities: • Create and execute the user experience strategy for Sage’s global products which include web, mobile and desktop applications. • Drive user interviews, develop rapid prototyping and create competitor analysis to plan future products and improve the current product functionality. • Provide leadership when engaging with developers, product managers, marketing, and other stakeholders to build and launch new products. • Use my front-end development background to identify user interface opportunities. • Collaborate across the teams to solve comprehensive technology issues and raise awareness of user needs during the development process. • Create personas, use case scenarios, page flows, wireframes, site maps and prototypes. • Work closely with user interface designers to build design documents. • Analyze and synthesize usability test results into actionable recommendations to influence team decisions to ensure the development and content strategy are aligned to user needs and business goals. Accomplishments: • Transferred over 2,000 Sage Fixed Assets users from using the legacy product to the new online applications, increasing the new user subscription by over 100%. • Expanded functionality of the Sage Cloud Enablement to all devices, resulting in 30% sales growth. ### Interaction Designer @ WD, a Western Digital company Jan 2011 – Jan 2013 | Irvine, CA As a interaction designer, I was tasked with designing and supporting the company’s global website, its online store and applications. • Conceptualize the vision of the "WD connected home" from scratch and led both design and development of the microsite. • Work closely with marketing team and product management team to set up marketing goals, finalize compelling messaging and create communication strategies that cross all marketing mediums, including digital and traditional media through global campaign and events. • Lead interaction design for product comparison tools. Collaborate with developers to update all site-wide interaction widgets in 25 languages. • Design user interface of WD Boost and WD Cloud products. With stakeholder collaboration, create design based on complex requirements across three different development teams, quickly achieving results. ## Education ### Master of Fine Arts - MFA in Design and Visual Communications, General School of the Art Institute of Chicago ### Bachelor of Fine Arts - BFA in Design and Visual Communications, General Central Academy of Fine Arts ## Contact & Social - LinkedIn: https://linkedin.com/in/lindurand --- Source: https://flows.cv/lindurand JSON Resume: https://flows.cv/lindurand/resume.json Last updated: 2026-04-13