Design consultancy specializing in product storytelling, content strategy, and creative production for technology companies.

• Content & Scriptwriting: Video script voiceovers, social media copy, strategic messaging

• Creative Production: Product demos, brand storytelling, generative AI video content

• Product Design: UI/UX design, motion graphics, interactive experiences

Skills: Creative Direction · Content Strategy · Scriptwriting · UX Design · Motion Graphics · Video Production

Led design and content strategy for AI-powered digital human platform targeting enterprise (retail, health, fintech, edtech).

• Content Development: Wrote website copy, demo voice scripts for AI agents, pitch deck narratives for VC presentations

• Creative Production: Created visuals and demo videos for fundraising and sales

• Product Design: Built brand identity and complete UI/UX from 0→1

• Strategy: Owned product vision, roadmap, go-to-market

Skills: AI Product Design · Content Strategy · UX Writing · Scriptwriting · Brand Strategy · Video Production

Managed team of 9 designers (UX researchers, visual designers, industrial designers) building AI-powered products: digital health coach, mobile memory assistant, AR wearable glasses.

• UX Writing & Planning: Led UX writing and content planning for AI wearable XR glasses, developed user flows and product narratives

• Content Collaboration: Partnered with copywriters on business plans and marketing for AI products

• Design Leadership: Established scalable design systems, championed user research, led cross-functional teams (research, engineering, product, business)

Skills: Design Management · AI Product Design · UX Writing · Content Planning · Design Systems

Led creative team of 12 within cross-functional lab of 40+ (research, engineering, business, product). Drove product design, content strategy, and storytelling for AI digital human SaaS platform.

PRODUCT & TEAM LEADERSHIP:

• Achieved 27% sales increase in 6-month retail pilots (Chevron, Samsung Experience Store)

• Built team from 2 to 12—hiring, mentoring, managing UX designers, visual designers, tech artists, 3D artists, concept artists

• Designed and shipped products: full-scale kiosks, web, mobile, tablet

• Established scalable UX frameworks for conversational AI across retail, finance, education, sales

CONTENT STRATEGY & STORYTELLING:

• UX Writing: Wrote UX copy, product descriptions, design briefs, demo scripts for AI avatars

• Training Data Narratives: Created actor scripts for ML training data—emotional range, conversational patterns, behaviors

• Business Content: Collaborated with copywriters on brochures, social posts, presentations, business plans

• Video Scripts: Wrote concept video scripts for CES, investor pitches, partnership demos

• Promotional Content: Created written content for CES booth and retail pilots supporting marketing campaigns

AI & CREATIVE PRODUCTION:

• Led AI avatar pipeline: custom studios, multi-camera direction, lighting, post-production

• Collaborated with ML engineers on training specs while maintaining narrative authenticity

• Produced branded videos defining NEON's identity and securing partnerships

• Featured: CES 2020, FOX News NRF, retail deployments

IMPACT: 27% sales increase, CES showcase, FOX News coverage, 2 patents

Skills: Design Leadership · Storytelling · Content Strategy · UX Writing · Scriptwriting · AI Product Design · Video Production · Team Management

Designed 0→1 hardware/software innovations for next-gen Samsung products. Led projects, wrote narratives, mentored designers.

PRODUCTS:

• Galaxy Gear wearables (S, S2, S3)

• Galaxy Z Fold phone

• Samsung FLOW multi-device ecosystem

• Project Beyond 360° camera

• AR/VR/MR platforms

DESIGN, STORYTELLING & CONTENT:

• Product Design: Motion-enhanced UI frameworks, interaction models for emerging tech

• Product Storytelling: Brainstormed innovations through narrative—user scenarios, use cases, future visions

• UX Writing: UX copy, product planning docs, marketing narratives for complex tech

• Video Scripts: Wrote scripts and storyboards for VFX concept videos securing executive buy-in

• Event Content: Booth descriptions and promotional materials for Samsung Developer Conference (Project Beyond at Moscone Center SF)

• Design Systems: UI libraries for multi-device experiences with narrative consistency

IMPACT: 5 patents in wearable and XR interaction design

Skills: Product Design · Storytelling · Scriptwriting · Storyboarding · UX Writing · Interaction Design · Motion Graphics · Video Production