I'm a seasoned designer with over 15 years of experience in shaping complex B2B SaaS products across cloud security, med-tech and education. I specialize in navigating ambiguity, helping users make smarter decisions faster while maintaining trust and transparency. I lead end-to-end design process, collaborating closely with cross-functional teams to turn ambiguous, complex problems into clear, intuitive and visual appealing solutions that support both user needs and business goals. I'm continuously refining my process, exploring new methods, and striving not to date. I care about creating meaningful and human-centered digital experiences that make the world more usable, enjoyable, and impact one product at a time :)
2022 — Present
San Francisco, United States
2019 — 2022
Tel Aviv, Israel
2013 — 2019
Tel Aviv, Israel
2011 — 2013
Tel Aviv, Israel
2007 — 2011
Tel Aviv, Israel
2006 — 2007
Tel Aviv, Israel
2003 — 2006
Tel Aviv, Israel
1998 — 2003
Feel free to contact me at liron@placeholder.flows.cv