# Li S.

> Product Design | 0→1 for AI | User Research, End-to-End Execution, Agile UX

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/lis1

📬 lsonggd@gmail.com I am a Product Design Lead with 8+ years of experience building B2B SaaS and AI powered products in complex, high stakes domains. I currently lead AI design at Rocket Lawyer, where I execute the vision for AI and human collaboration across legal workflows and design end to end conversational experiences.

I am known as a Streamliner because I change how teams design, test, and ship. I shorten iteration cycles through rapid prototyping, live testing, and fast feedback loops that prioritize learning over polish. Instead of relying only on static Figma flows, I introduce working prototypes, vibe code experiments, and emerging design tools to validate ideas quickly and raise the quality bar at the same time.

As a design lead, I focus on execution and momentum. I help teams make decisions faster, and move from insight to implementation without losing craft. My approach creates space for innovation while maintaining high standards.

Professional Highlights
▶︎ AI with measurable outcomes
Led Clockwork’s first AI feature from concept to launch, driving a 9% ARR lift and 23% MAU growth
▶︎ Rapid testing and iteration
Established fast experimentation loops using interactive prototypes and real user signals to reduce design cycles and improve decision quality
▶︎ Tool driven innovation
Expanded the design toolkit beyond Figma by incorporating web based prototyping, AI assisted tools, and coded experiments to accelerate validation
▶︎ End to end AI workflow design
Designed full legal journeys integrating AI agents, human review, and decision checkpoints
▶︎ Cross functional execution leadership
Worked closely with Legal, Product, and Engineering to align constraints, feasibility, and delivery
▶︎ Scalable systems at speed
Built design principles and systems adopted across teams, improving handoff speed by 25%

## Work Experience
### Senior Product Designer, AI @ Rocket Lawyer
Jan 2025 – Present
As the design lead, I define the design vision for AI and human collaboration in legal workflows. I design end to end conversational user flows that integrate AI agents seamlessly into moments of legal uncertainty, ensuring users feel supported rather than overwhelmed. 

My focus is on building trust at every step, transforming fear driven legal moments into clear, guided experiences so users know exactly what to do next with confidence.

### Founding Lead Product Designer, AI @ FlashMock
Jan 2025 – Jan 2026 | San Francisco Bay Area
Flashmock (AI-Powered Mock Interview Platform) 
▶︎ Scaled and validated 4 product versions in 2 weeks using AI tools, cutting design time by 60% and reducing alignment from days to hours. Led sprints and shaped product as solo designer.

MBA Program 
▶︎ Applying leadership and management theory to real-world startup challenges.
▶︎ Leveraging business frameworks to guide strategic design decisions and build towards sustainable growth.

### Sr. Product Designer, AI @ Clockwork
Jan 2020 – Jan 2024 | San Francisco Bay Area
As a solo designer, I’ve led 0→1 and 1→10 product growth by building research-driven, AI-integrated experiences that align with business goals, streamline cross-functional collaboration, and drive measurable impact.

▶︎ Led 0→1 AI design, driving +23% MAU and +21% ARR
▶︎ Built and scaled design process, improving satisfaction 3.0 → 4.2 and ensuring 100% on-time delivery
▶︎ Created design system adopted across 4+ products, boosting component use +40%

### Product Designer @ Clockwork
Jan 2018 – Jan 2020 | Oakland

### UX/UI Designer @ Brand Uprise Inc.
Jan 2018 – Jan 2020 | San Jose, California, United States

### UX Designer, AI @ GoFind.ai
Jan 2017 – Jan 2018 | Berkeley
AI | E-commerce
▶︎ Built GoFind first mobile app from 0 to 1 and raising $500k in funding one month after release.

### User Experience Researcher @ Institute for the Future
Jan 2017 – Jan 2017


## Education
### Master of Fine Arts (MFA) in Interaction Design
California College of the Arts


## Contact & Social
- LinkedIn: https://linkedin.com/in/li-song

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Source: https://flows.cv/lis1
JSON Resume: https://flows.cv/lis1/resume.json
Last updated: 2026-04-13