Specialising in UK Customer Marketing and managing projects cross-functionally.
Managed relationships with agencies and key off-trade customers (national grocers, online, convenience and independents) to create and deliver customised, insight-led marketing plans, contributing to +53% revenue growth in 2018 and overtaking Schweppes to become market leader.
Projects include:
•Planning go-to-market strategy and executing multi-channel marketing launches for Limited Edition products, including Refreshingly Light Cucumber Tonic Water and our highly popular Clementine & Cinnamon Tonic Water for Christmas. Project lead across asset creation, in-store POS, digital & social targeted media, and PR. Impressive sales results and positive consumer feedback has led to both Cucumber Tonic and Clementine Tonic becoming permanent within our mixers portfolio.
•Managing on-pack promotions including competition for the Fever-Tree Championships, giving consumers the opportunity to win a pair of premium centre court tickets at The Queen's Club tennis and a stay at The Savoy amongst other prizes. Led project including packaging artwork development; digital, print & in-store marketing; and prize/winner management. Developing ongoing strategy for on-pack promotions as a marketing opportunity