I’m a Senior Product Designer at Walmart Connect, where I spend my time untangling the complexities of advertising and enterprise SaaS.
Experience
2023 — Now
2023 — Now
San Francisco Bay Area
Senior Product Designer on Walmart Connect, Walmart’s B2B advertising platform, designing end-to-end experiences that help advertisers increase return on ad spend (ROAS) while driving significant revenue growth for Walmart.
What I do
• Lead complex B2B product design initiatives across campaign creation, optimization, reporting, and AI-assisted workflows for advertisers ranging from SMBs to enterprise brands.
• Helped advertisers improve ROAS by millions while contributing to even greater gains in Walmart’s advertising revenue.
• Led the visual and UX transformation of Walmart Connect’s legacy Ad Center into the current Walmart rebrand, aligning product UI with modern design systems and brand standards.
• Partner closely with PMs, engineering, data science, and business teams to translate ambiguous problems into clear, scalable product solutions.
• Known as a top-tier “vibe coder” among designers — prototyped and implemented large portions of the Connect Ad Center experience using code to accelerate iteration and improve design-engineering collaboration.
• Drive early-stage ideation, concept exploration, and strategic framing for underutilized and net-new features.
• Advocate for clarity, strong information hierarchy, and intuitive workflows in highly complex systems.
How I work
• Proactive, collaborative, and research-driven — I regularly initiate conversations with users, PMs, and business partners to deeply understand the “why” behind problems.
• Thrive in ambiguous, high-impact spaces where strategy, design, and execution intersect.
• Bring high energy, approachability, and strong facilitation skills that elevate team culture and momentum.
2021 — 2023
2021 — 2023
One of two designers on Microsoft Rewards, a points-based rewards program with over 7 million members.
Perform side-by-side, user surveys, interviews, and other UX research methods to test and iterate new Microsoft Reward features leading to thousands of new user acquisitions.
Work closely with cross-functional teams implementing Microsoft Rewards projects across Bing, Xbox, MSN, Edge, and additional platforms.
2015 — 2023
2015 — 2023
San Francisco
Through my graphic design and marketing jobs, I have designed sophisticated, on-brand presentations, promotional materials, social media templates, decks, responsive websites and other graphic assets. I work best in collaborative environments and am comfortable finishing assignments under pressure. Over the years, I have designed for companies in various industries including construction, beauty, fashion, beverage, technology, education and more.
2018 — 2021
2018 — 2021
At HLTH, I collaborate in the layout and vision for one of America’s largest and most innovative healthcare conference. I design numerous marketing projects (emails, banners, social media posts, brochures, video promos, etc.) seen by tens of thousands in the health industry. By starting early in HLTH's life, I was able to reform HLTH’s design system and branding including colors, typefaces, web and print rules, and logo. With branding in place, I lead the redesign and UI/UX testing of the company’s 30+ page website and worked with HLTH team members to design three sister companies. My work has been featured throughout the SFO airport and on billboards along California's highway 280.
2016 — 2017
2016 — 2017
San Francisco Bay Area
• Helped prepare proposals
• Revatalized company website
• Photographed and edited employee head shots and job site locations.
• Updated server and marketing account
• Assisted in graphic design projects and presentations.
Education
University of California, Davis
Bachelor of Science
2008 — 2012
City College of San Francisco
Certificate Program
2014 — 2017