• Owned timeline and backlog for a complete redesign of SF Ballet’s marketing and e-commerce website, achieving successful, on-time launch on a compressed schedule.

• Applied Agile methodology to facilitate shared sprint cycles across design, development, content, and QA.

• Collected and synthesized stakeholder feedback into actionable, prioritized product requirements.

• Coordinated user acceptance testing (UAT) to validate design and functionality against requirements.

• Led on-page SEO strategy, using keyword research to inform page structure, content and metadata.

• Developed documentation and training materials to support scalable website management.

• Analyzed GA4 data to evaluate KPIs and inform UX and performance optimizations.

• Partnered with marketing team to shape website content strategy aligned with brand and campaign goals.

Freelance product designer for a B2B software company, working closely with C-suite leadership.

• Redesign marketing website with the goals of optimizing brand perception and increasing conversion. Reimagine visual design, content, and brand positioning.

• Redesign key product features to improve usability, collaborating with developer to navigate technical considerations and ensure smooth handoff.

• Drive product design projects from planning through completion, determining project scope based on time and budget targets.

Serve as a founding member of the product design team for an early stage tech startup.

• Design a multi-sided marketplace app from the ground up.

• Collaborate with a cross-functional team working within agile methodology.

Completed end-to-end UX case studies rooted in user research and culminating in high-fidelity, interactive Figma prototypes.

• Leveraged research modalities including usability testing, qualitative interviews, surveys, card sort studies, competitor analyses, and heuristic evaluations.

• Designed for platforms including responsive websites, consumer apps, e-commerce, and AI.

Spearheaded Compassion Institute’s digital strategy.

• Project-managed a marketing/e-commerce website rebrand, overseeing all changes to design and content. Led cross-functional effort involving full-stack developer, visual designer, content specialists, and key stakeholders.

• Developed seamless e-learning experiences in Engagez LMS, meeting weekly with Engagez leadership to continuously tailor the platform based on user feedback.

• Built and maintained Wordpress site using Elementor, guiding content strategy in support of business goals.

• Triaged bugs and usability concerns in client-facing systems, testing and tracking issues in Backlog software to achieve efficient resolutions.

• Oversaw configuration, user access, and billing for all organizational software. Researched and recommended new services as needed.

• Managed team of contractors, including hiring, training, scheduling, and invoicing.