# Lisel Joseph > 8+ years building digital experiences for mission-driven orgs Location: San Francisco Bay Area, United States Profile: https://flows.cv/lisel ## Work Experience ### Web & Digital Platforms Manager (Temporary) @ San Francisco Ballet Jan 2025 – Jan 2025 | San Francisco, CA - Owned timeline and backlog for a complete redesign of SF Ballet’s marketing and e-commerce website, achieving successful, on-time launch on a compressed schedule. - Applied Agile methodology to facilitate shared sprint cycles across design, development, content, and QA. - Collected and synthesized stakeholder feedback into actionable, prioritized product requirements. - Coordinated user acceptance testing (UAT) to validate design and functionality against requirements. - Led on-page SEO strategy, using keyword research to inform page structure, content and metadata. - Developed documentation and training materials to support scalable website management. - Analyzed GA4 data to evaluate KPIs and inform UX and performance optimizations. - Partnered with marketing team to shape website content strategy aligned with brand and campaign goals. ### Product Designer @ Engagez Jan 2024 – Jan 2025 Freelance product designer for a B2B software company, working closely with C-suite leadership. - Redesign marketing website with the goals of optimizing brand perception and increasing conversion. Reimagine visual design, content, and brand positioning. - Redesign key product features to improve usability, collaborating with developer to navigate technical considerations and ensure smooth handoff. - Drive product design projects from planning through completion, determining project scope based on time and budget targets. ### Product Designer @ Poozle Jan 2024 – Jan 2025 Serve as a founding member of the product design team for an early stage tech startup. - Design a multi-sided marketplace app from the ground up. - Collaborate with a cross-functional team working within agile methodology. ### UX Designer @ Independent projects Jan 2023 – Jan 2024 Completed end-to-end UX case studies rooted in user research and culminating in high-fidelity, interactive Figma prototypes. - Leveraged research modalities including usability testing, qualitative interviews, surveys, card sort studies, competitor analyses, and heuristic evaluations. - Designed for platforms including responsive websites, consumer apps, e-commerce, and AI. ### Digital Operations Manager @ Compassion Institute Jan 2020 – Jan 2023 | Half Moon Bay, CA Spearheaded Compassion Institute’s digital strategy. - Project-managed a marketing/e-commerce website rebrand, overseeing all changes to design and content. Led cross-functional effort involving full-stack developer, visual designer, content specialists, and key stakeholders. - Developed seamless e-learning experiences in Engagez LMS, meeting weekly with Engagez leadership to continuously tailor the platform based on user feedback. - Built and maintained Wordpress site using Elementor, guiding content strategy in support of business goals. - Triaged bugs and usability concerns in client-facing systems, testing and tracking issues in Backlog software to achieve efficient resolutions. - Oversaw configuration, user access, and billing for all organizational software. Researched and recommended new services as needed. - Managed team of contractors, including hiring, training, scheduling, and invoicing. ### Program Coordinator @ Compassion Institute Jan 2017 – Jan 2020 | Half Moon Bay, CA - Built nonprofit startup operations as the first full-time employee, managing SaaS tools, vendor relationships, and documentation of new business processes. - Oversaw transition from local programs to a global e-learning model, managing online course operations, instructor coordination, and participant support. - Planned and managed multi-day in-person training intensives for 60+ participants from 5+ countries. - Managed Mailchimp email marketing, including audience segmentation, campaign design, scheduling, and performance tracking. ### Research Assistant, Adult Development Project @ Scripps College Jan 2015 – Jan 2016 | Claremont, California Built rapport with study participants, guiding them through computerized cognitive tasks and collecting data using electroencephalogram technology. Collaborated with PI and research team to design studies and manage data. ### Copy Editor @ The Student Life Newspaper Jan 2014 – Jan 2014 | Claremont, California Edited weekly campus newspaper according to the publication’s style guide and under strict deadlines. ### Dorm IT Consultant @ Scripps College Jan 2013 – Jan 2014 | Claremont, California Installed software on student computers and instructed students in its use. Maintained shared residence hall computers and printers. ### Sculpture Studio Tech Assistant @ Pomona College Jan 2013 – Jan 2013 | Claremont, California Maintained wood- and metalworking tools, cleaned and organized studio, and built wooden storage units. ## Education ### UX Academy in User Experience Design Designlab ### Bachelor’s Degree in Psychology Scripps College ### Language & Area Studies IES Abroad ### High School Lick-Wilmerding High School ### Elementary and Middle School The Nueva School ## Contact & Social - LinkedIn: https://linkedin.com/in/liseljoseph - Portfolio: https://liseljoseph.com --- Source: https://flows.cv/lisel JSON Resume: https://flows.cv/lisel/resume.json Last updated: 2026-04-13