Led cross-functional teams to deliver innovative digital solutions for Caesars Sportsbook and Trading Tools, and Caesars Palace Online.

• Drove customer experience improvements, optimized operational efficiency, and achieved measurable outcomes through strategic planning, roadmap development/ management, and the establishment of KPIs and performance benchmarks.

• Fostered a culture of collaboration, accountability, and data-driven decision-making, while championing continuous discovery and experimentation to align initiatives with corporate objectives.

Caesars Entertainment is the largest and most diversified collection of destinations across the U.S. Boasting many of the world’s most prestigious gaming brands, including Caesars Palace®, Harrah’s®, Horseshoe®, Eldorado®, Silver Legacy®, Circus Circus® Reno and Tropicana®, Caesars Palace Online®, and Caesars Sportsbook®, among many others.

Developed innovative software products, monetization, and go-to-market strategies aligned with customer needs and corporate strategy. Maintained and developed a portfolio of roadmaps. Monitored and developed quantitative and qualitative metrics. Presented and championed strategy to executive leaders and overall organization.

• Developed vision and strategy for key initiatives to drive customer engagement and retention and capture recurring revenue.

• Hired and managed product team.

• Mentored emerging leaders through corporate program.

• Collaborated across business units to ensure optimal integration and value capture.

• Participated in leadership-level digital transformation and SAFe transformation.

CDW Corporation is a multi-brand provider of information technology solutions to small, medium and large business, government, education and healthcare customers.

Established and managed a highly profitable software product management and development business unit across product management, business analysis, research, and user experience. Empowered profit growth by implementing value-based pricing for tiered services. Increased client retention and satisfaction by using evidence-driven design pulled from qualitative and quantitative research.

• Enabled revenue growth and added new clients in two years by launching successful new product management and UX services.

• Led sales pursuit, drafted proposals, and managed client relationships.

• Facilitated high win rate for business development by researching and recommending new target markets and architecting engagement strategy.

• Led client engagements for Fortune 500 and start ups across multiple industries including logistics, marteck, fintech for B2B, and B2C.

• Spearheaded Agile/Scrum process improvements and development of client-facing process and artifact standards.

SPR is a digital technology consultancy that specializes in user-centered custom software and using data insights to drive decision making.

Launched and oversaw internet and software product, analysis, and creative services department, including product owners, business analysts, user experience designers, and visual designers. Directed client engagement and comprehensive development of process and artifact standards, including roadmapping, release planning, sprints, story maps, conceptual models, prototyping, wireframes, and product delivery.

• Spearheaded multi-million dollar open-source educator’s portal and online assessment platform project for Illinois Board of Education, ensuring access by all socio-economic audiences.

• Grew company revenues by offering new services for online education, e-learning, marketing, and mobile applications.

Breakthrough is a software consultancy that delivers custom desktop and mobile solutions using open source technologies.

Oversaw consumer website design for global entertainment ticket resale product, including product strategy, vendors, and resources. Drove innovation by integrating design thinking, rapid prototyping, and customer co-design.

• Enabled revenue growth by architecting shopping carts, payment simplification, and unified seat map strategies.

• Reduced costs and issue resolution time via reconfiguring customer support internet system for customer calls.

• Led initiative to integrate primary and secondary ticket sales market.

• Developed and led e-commerce integration strategy for global acquisitions.

Ticketmaster is a leading, global provider of professional event ticketing solutions and a division of Live Nation Entertainment.