Team expansion mechanisms & licensing and membership models

Led Content squad initiatives and first-time user experience. Worked in an Agile environment and collaborated closely with PMs, engineers, and other stakeholders to drive alignment and evangelize user-centered design process.

Smule is the world's largest music social network with 50 million monthly active users. I was responsible for designing Smule across platforms including iOS, Android, and web. Led end-to-end design effort and oversee product from concept to launch.

2019: User-generated content (UGC)

2018: Growth

2018 Hackathon 1st place