# Liz Gatapia > Product Design at DatologyAI | Former Roblox, Uber Location: San Francisco, California, United States Profile: https://flows.cv/lizgatapia Liz Gatapia is exploring the intersections of intelligence systems, memory, perception, and society, through ethical, human-centered design. Message me if you want to chat! ## Work Experience ### Product Designer @ DatologyAI Jan 2025 – Present | San Francisco Bay Area ### Principal Product Designer @ Roblox Jan 2023 – Jan 2024 | San Francisco, California, United States • Led the UX vision for the first immersive communication product in Roblox • End-to-end user experience vision for Avatar Shop & Customization, Expression, Communication • Safety Features for Voice chat • Mentored and managed Designers • Partnered with product managers, engineers, and stakeholders to plan roadmaps and milestones ### Senior Product Designer | Digital Life Futurist @ Roblox Jan 2020 – Jan 2023 | San Francisco Bay Area • Designed the integration of Avatar facial animation technology to enhance expression and communication • Led design vision sprints for Shop & Customization, Profile, Avatar Embodiment • Drove the Avatar SDK Vision, collaborating across design teams to build an end-to-end Avatar Editor Kit for developers to integrate into their experiences. ### Product Designer II @ Uber Jan 2019 – Jan 2020 | San Francisco Bay Area • Designed Leave-at-Door Contactless Delivery system, enabling couriers, eaters, and restaurants to adhere to social distancing policies during the pandemic. • Crafted solutions for Courier Driver App, improving Trip Experience, Navigation, Safety, Compliance, and Trip Quality • Developed strategic design solutions within Uber Eats' three-sided marketplace, driving impactful changes for Couriers, Eaters, and Restaurants. ### AI Chatbot Juliet | Experience Designer @ WestJet Jan 2018 – Jan 2019 | Canada Designed conversational experiences, created prototypes for chatbot interactions and provided UX recommendations to enhance usability ### Mobile Apps | User Experience Designer @ WestJet Jan 2018 – Jan 2019 | Canada • Led UI/UX Redesign strategy for WestJet’s Mobile App, establishing design patterns and libraries • Designed travel discovery in the mobile app, driving an increase in bookings ### Digital Experience | Digital Innovations @ WestJet Jan 2018 – Jan 2019 | Canada Created and iterated on innovative concepts for the Innovations Lab team, enhancing digital travel experiences ### Interactive UX/UI Designer @ Idea Rebel Jan 2016 – Jan 2018 | Vancouver, Canada Area • Led digital experience design for Keurig, 7-Eleven, Roots, Volcom, Ford, Hyundai, and WestJet. • Designed for VR, app, and interactive product experiences, delivering holistic UX strategies for global brands. ### Designer + Art Director @ Trigger Jan 2014 – Jan 2016 | 1725 10th Avenue Suite 200 Calgary, Alberta T3C 0K1 • Designed award-winning marketing campaigns and immersive brand experiences, elevating industry standards. • Created compelling storyboards for TV and radio, enhancing brand storytelling for clients including Brokerlink, Calgary Zoo, and Canadian Tire. ### Creative Lead @ lizgatapia.com Jan 2010 – Jan 2016 | Calgary, Canada Area Worked on experience design for various brands and companies. • Product Design | User Experience & Interface design • Interaction design • Advertising design • Marketing campaigns ### Compassionista | Experience Designer @ Society for Treatment of Autism Jan 2013 – Jan 2015 | Calgary, Canada Area • Built a brand’s product experience from the ground up, conducting extensive user research and prototyping. • Partnered with Calgary's Ability Hub to train and employ adults with Autism Spectrum Disorder (ASD), fostering employment opportunities through innovative product initiatives. ### Brand & Product Designer @ The Ability Hub Jan 2013 – Jan 2014 | 3rd Floor 3820 – 24th Avenue NW Calgary, Alberta, Canada T3B 2X9 Led brand and product design initiatives for Compassionista in partnership with Calgary's Ability Hub, empowering adults with Autism Spectrum Disorder (ASD) through product and service innovations. • Managed brand and product development projects • Defined design strategy for The Ability Hub: Compassionista Project ### Designer + Art Director @ The City of Calgary Jan 2013 – Jan 2013 | Calgary, Canada Area • Designed wayfinding and brand systems for Calgary Transit, Parks & Recreation, improving public access to essential information across the city. • Created an information design strategy that continues to guide transit users in finding relevant and accessible transportation details. ### Art Director/Designer - 90kmh Economy Drive™ @ Alberta University of the Arts Jan 2011 – Jan 2013 | Calgary, Canada Area • Developed an end-to-end Brand Experience Strategy educating the public on optimal driving speeds to reduce emissions, conserve energy, and combat climate change. • Led advertising, marketing, and design strategy, driving awareness and engagement in sustainability initiatives. ### Student Community coordinator @ American Campus Communities (Canadian Property) Jan 2010 – Jan 2011 | SAIT POLYTECHNIC RESIDENCE, Calgary, Alberta Canada Facilitated student engagement and residence operations as a Student Life Advisor and Office Assistant, supporting community programming, facility management, and on-call supervision. • Planned and led events for student living • Provided on-call support as a residence supervisor • Conducted facility tours and assisted with leasing procedures • Trained in risk management, conflict resolution, time management, and customer service ## Education ### Bachelor's Degree in Visual Communication Design Alberta University of the Arts ## Contact & Social - LinkedIn: https://linkedin.com/in/liz-gatapia-2951b061 - Website: http://www.lizgatapia.com --- Source: https://flows.cv/lizgatapia JSON Resume: https://flows.cv/lizgatapia/resume.json Last updated: 2026-04-05