✨ Consumer Marketplace - New Products & Partnerships ✨

I led UX design and research across the business as a Principal Product Designer / Design Manager. Flickr is a photo and video hosting service and an international online community for photographers with 60 million monthly users.

✦ Built, managed, and mentored a small, high-performing design and research team in their personal and professional growth, working alongside the team in a player-coach role.

✦ Partnered with cross-functional leadership to define product vision, goals, and roadmaps, championing user-centered, research-backed strategies.

✦ Led end-to-end design and user research for complex core features on desktop and mobile platforms, including engagement, personalization, growth and monetization; the activity feed redesign increased engagement actions per session by over 30%.

✦ Led multi-method user research to drive product strategy and stakeholder alignment; a pricing survey directly contributed to a 10% lift in net subscription revenue.

✦ Integrated design rigor into the product development lifecycle, establishing rituals such as design critiques and QA checkpoints, which reduced cross-platform design debt by over 40%.

✦ Spearheaded the exploration and integration of AI/ML features, shaping early product direction and uncovering new opportunities for user value.

✦ Operated as the sole designer through Flickr’s acquisition by SmugMug, leading cross-platform design across desktop, mobile web, iOS, and Android.

✦ Led 0→1 design of a new user authentication system, including login, registration, and account management, which enabled the successful migration of over 100 million accounts.

✦ Reduced subscriber churn by 25% through targeted, contextual messaging, strategic incentives, and continuous experimentation.

✦ Integrated modern payment platforms (Stripe, Apple Pay, Google Pay), as well as in-app purchases, resulting in a 10% increase in subscription conversions.

✦ Built and scaled a unified design system and component library used across all platforms, improving design consistency, velocity, and cross-functional collaboration.

✦ Led product design for the desktop and mobile web experiences including homepage, search, activity feed, groups, user profile and account tools, and photo/video upload and management.

✦ Redesigned the homepage, increasing new user registrations by 8%.

✦ Led design and research of new cross-platform photo curation actions, increasing photo engagement by 15%.

✦ Improved mobile web responsiveness, desktop and mobile web product accessibility, and integrated third party partnerships such as Adobe photo editor and Blurb photo books.

✦ Led product design initiatives for Polyvore, a social fashion community and commerce website with 9 million monthly users that was acquired by Yahoo in July 2015.

✦ Redesigned the homepage, group discussions, and search features for Polyvore to boost engagement. Search results redesign increased usage by 12%. Clicks on results for users who sorted or filtered rose 40%.

✦ Partnered with the mobile apps team to rapidly design, prototype, and launch new iOS fashion apps, releasing a new app every 30 days to gather user feedback and test product-market fit.