# Liz Hall > Design Leader || Strategy, Research, Product Thinking Location: San Mateo, California, United States Profile: https://flows.cv/lizhall I am a strategic, collaborative design leader who delivers engaging and impactful customer experiences. I’ve worked on a diverse set of products spanning from social media platforms to e-commerce and gaming. Whether we're building novel ways to engage communities or optimizing revenue streams, I like to help my teams work together to break down big problems into thoughtful, innovative, goal-oriented solutions. Portfolio: https://liznewmedia.com Specialties ◦ Product discovery, strategy, and business alignment; metrics and performance tracking ◦ Cross-functional leadership, collaboration, and mentorship; presentations and storytelling ◦ Full-stack design: user experience, ideation, wireframes, interaction design, visual design, UI design, prototyping, responsive design, design systems, design library, Agile development ◦ Qualitative & quantitative research: personas, competitive analysis, usability tests, interviews, focus groups, surveys, card sorts, heuristic reviews, cohorts, hotspot analysis, data visualization ## Work Experience ### Principal Product Designer @ Udemy Jan 2025 – Present | San Francisco, CA ✨ Consumer Marketplace - New Products & Partnerships ✨ ### Head of Design @ Flickr Jan 2019 – Jan 2025 | San Francisco, California, United States I led UX design and research across the business as a Principal Product Designer / Design Manager. Flickr is a photo and video hosting service and an international online community for photographers with 60 million monthly users. ✦ Built, managed, and mentored a small, high-performing design and research team in their personal and professional growth, working alongside the team in a player-coach role. ✦ Partnered with cross-functional leadership to define product vision, goals, and roadmaps, championing user-centered, research-backed strategies. ✦ Led end-to-end design and user research for complex core features on desktop and mobile platforms, including engagement, personalization, growth and monetization; the activity feed redesign increased engagement actions per session by over 30%. ✦ Led multi-method user research to drive product strategy and stakeholder alignment; a pricing survey directly contributed to a 10% lift in net subscription revenue. ✦ Integrated design rigor into the product development lifecycle, establishing rituals such as design critiques and QA checkpoints, which reduced cross-platform design debt by over 40%. ✦ Spearheaded the exploration and integration of AI/ML features, shaping early product direction and uncovering new opportunities for user value. ### Principal Product Designer @ Flickr Jan 2018 – Jan 2019 | San Francisco, California, United States ✦ Operated as the sole designer through Flickr’s acquisition by SmugMug, leading cross-platform design across desktop, mobile web, iOS, and Android. ✦ Led 0→1 design of a new user authentication system, including login, registration, and account management, which enabled the successful migration of over 100 million accounts. ✦ Reduced subscriber churn by 25% through targeted, contextual messaging, strategic incentives, and continuous experimentation. ✦ Integrated modern payment platforms (Stripe, Apple Pay, Google Pay), as well as in-app purchases, resulting in a 10% increase in subscription conversions. ✦ Built and scaled a unified design system and component library used across all platforms, improving design consistency, velocity, and cross-functional collaboration. ### Senior UX Designer, Flickr @ Yahoo Jan 2016 – Jan 2018 | San Francisco, California, United States ✦ Led product design for the desktop and mobile web experiences including homepage, search, activity feed, groups, user profile and account tools, and photo/video upload and management. ✦ Redesigned the homepage, increasing new user registrations by 8%. ✦ Led design and research of new cross-platform photo curation actions, increasing photo engagement by 15%. ✦ Improved mobile web responsiveness, desktop and mobile web product accessibility, and integrated third party partnerships such as Adobe photo editor and Blurb photo books. ### Senior UX Designer, Polyvore @ Yahoo Jan 2015 – Jan 2016 | Sunnyvale, California, United States ✦ Led product design initiatives for Polyvore, a social fashion community and commerce website with 9 million monthly users that was acquired by Yahoo in July 2015. ✦ Redesigned the homepage, group discussions, and search features for Polyvore to boost engagement. Search results redesign increased usage by 12%. Clicks on results for users who sorted or filtered rose 40%. ✦ Partnered with the mobile apps team to rapidly design, prototype, and launch new iOS fashion apps, releasing a new app every 30 days to gather user feedback and test product-market fit. ### Senior UX Designer @ Chegg Inc. Jan 2011 – Jan 2014 | Santa Clara, California, United States ✦ Led integration of Zinch’s Scholarships and Student Profiles into Chegg’s desktop and mobile platforms, resulting in increased product engagement and new user registrations. ✦ Redesigned the Colleges page, resulting in a 3x increase in student-to-college connections. ✦ Redesigned and implemented front-end code for the Weekly Scholarship application form, reducing bounce rate and increasing submissions by 25%. ✦ Led 0→1 design for Chegg Campus Deals, a new mobile-first e-commerce platform enabling students to discover offers and order food from local and national merchants. ### Senior UX Designer @ Kosmix Jan 2010 – Jan 2010 | Mountain View, California, United States ✦ Led 0→1 design and product development for the launch of Tweetbeat, a real-time social media analytics platform which leveraged machine learning to discover and track Twitter trends. Tweetbeat was featured on TechCrunch and launched at their Disrupt conference. ✦ Developed and maintained branding and design systems for Tweetbeat to ensure consistency and scalability across the platform’s features. ### UI Engineer @ Glu Mobile Jan 2009 – Jan 2010 | San Mateo, California, United States ✦ Designed and front-end coded new company website to showcase the company's pivot to smartphone gaming. ✦ Designed interfaces for both iPhone / iOS applications and Facebook games. ✦ Reduced both download size and server requests of mobile games micro site by 66%. This optimization doubled page views and time spent on site. ### UI Designer @ Hi5 Jan 2006 – Jan 2008 | San Francisco, California, United States ✦ Lead designer for hi5.com, ranked as a top 20 website globally by Alexa®, and as the #1 social network in over 30 countries across the world (at departure in October 2008). ✦ Designed mockups and prototypes of new site pages and features for hi5.com. ✦ Homepage redesign contributed to a 57% increase in total page views. ✦ Email Invitation redesign resulted in a 50% increase in click-through rate. ✦ Decreased file size of music player by 65% after redesign and reprogramming in Flash. ✦ Designed marketing site promotions for clients such as AT&T/Cingular, Fanta, Jeep, Lions Gate films, MTV, Nintendo, Sony, T-Mobile, Warner Bros, and Wrigley. ## Education ### BFA in New Media Design & Imaging Rochester Institute of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/lizhall - Portfolio: https://liznewmedia.com --- Source: https://flows.cv/lizhall JSON Resume: https://flows.cv/lizhall/resume.json Last updated: 2026-04-13