# Liz Heidner

> Sr. Product Designer at Microsoft

Location: Greater Seattle Area, United States
Profile: https://flows.cv/lizheidner

I believe that Good Design makes technology approachable and usable for all people. Design is about people, and relationships; it is an act of service.

## Work Experience
### Sr. Product Designer @ Microsoft
Jan 2020 – Present | Redmond, Washington
Now: Create Experiences
Previously: OneNote, incubation projects, and Edge mobile.

### Co Organizer @ That Design Meetup
Jan 2017 – Jan 2020 | Seattle, Wa
That Design Meetup is a meet up for designers who already have a few years under their belt to meet, advise, and learn from each other. This is a place to hang out, share what we've learned, and support our fellow Seattle design community members who are further along in our careers.

### Product Designer @ Self-employed
Jan 2018 – Jan 2020 | Greater Seattle Area
Freelancing with: 

Hazard Ready
FunctionaireUX
Substantial
POP
Ganaz

### Sr. UX Designer (Contract) @ Bill & Melinda Gates Foundation
Jan 2018 – Jan 2018 | Seattle, Washington

### Sr. Product Designer @ Substantial
Jan 2013 – Jan 2018 | Capitol Hill, Seattle
Substantial is a digital product studio creating best-in-class software that lowers risks and creates faster outcomes through strategy, design, & development for web, mobile, and connected devices.

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I have been fortunate enough to work on a large variety of projects while at Substantial. The list includes:

- Conceptual design and initial research for a whisky discovery tool (Distiller)
- A responsive web app for personal trainers to collaborate with their clients
- An education non-profit focused on supporting teachers (Teaching Channel)
- Help smaller projects & clients with auditing their UX and identifying quick "wins" for smaller 
budgets
- Conceptual product strategy explorations for startups (goal is to get funding or set direction)
- Led the design effort for a luxury fashion retailer's iOS app (Shopbop)
- A luxury real estate platform
- A child welfare innovation product (Partners for Our Children: Oliver)
- Projects with Fortune 100 & 500 companies that are under NDA.

### Lead Designer @ UIEvolution
Jan 2011 – Jan 2013 | Kirkland, Wa
XEVO, formerly called UIEvolution. Description from the company website circa 2016:

"UIEvolution® provides powerful cloud-based software solutions to Enterprise companies in the Automotive, Hotel, Cruise and Retail industries. We work with some of the largest and most innovative companies in the world, offering flexibility, faster time to market, increased brand awareness and unforgettable customer experiences. "

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I started at UIE (now XEVO) as a Graphic Designer supporting  work for two fortune 100 companies.

Within a year, I was given a promotion and a new title, "Lead Designer." I led several projects with the support of other team members that focused on event and e-commerce experiences for mobile. Those projects were for: dedicated 'micro' (subdomain) branded websites, cross platform mobile and tablet experiences. Content varied from concerts to food, to shopping, to photographs and gift packages. But all was part of a larger experience system. 

There might have been some mobile carrier and cruise line work in there as well.

I left UIE/Xevo to be able to have opportunities to work on less mobile-only focused experiences.

### Freelance & Contract work @ Misc.
Jan 2010 – Jan 2011 | Seattle Area
- Front end web design and development
- Illustration work
- Graphic design work
- Copy writing


## Education
### Bachelor of Science and Bachelor of Arts in BS in Journalism (Advertising), Multimedia minor, BA in Japanese
University of Oregon

### Mass media in communication and political science
Meiji University


## Contact & Social
- LinkedIn: https://linkedin.com/in/lizheidner
- Website: https://lizheidner.com

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Source: https://flows.cv/lizheidner
JSON Resume: https://flows.cv/lizheidner/resume.json
Last updated: 2026-02-23