# Liz Lin > Design Leader | Walmart Location: San Francisco, California, United States Profile: https://flows.cv/lizlin Strategic design leader with 18+ years building products and teams across ad tech, eCommerce, healthcare, legal tech, and civic tech. I reveal patterns in chaos, craft clarity from complexity, and lead design and research teams to build products that impact billions. Strong bias for delivery. Hands-on and visionary, with deep expertise in designing solutions across diverse domains. Growing up in China, working across architecture, ceramics, and graphic design, and moving across continents twice shaped my perspective. California-based for 20+ years, lifelong learner, and lover of good jokes, books, and movies. ## Work Experience ### Sr Manager, Design - Walmart Connect @ Walmart Jan 2024 – Present ### Sr Manager II - Walmart Health & Wellness @ Walmart Jan 2023 – Jan 2024 Led design for Walmart Health, Virtual Care, and Integrated Care, spearheading the delivery of affordable, accessible, innovative, and easy to use healthcare for millions of Americans. ### Senior Manager UX @ Shopify Jan 2022 – Jan 2023 Led core eCommerce teams and products for global merchants, providing strategic leadership while getting shit done. ### Co-Founder / Design Director @ novaTec Jan 2015 – Jan 2022 Focusing on civic tech, I built and managed teams to deliver human-centered products and services for municipal, county, state, and federal government agencies. Spearheaded projects aimed at enhancing the social safety net, promoting green energy, improving public transit, transforming healthcare, facilitating employment services, ensuring data transparency, and supporting welfare initiatives. 🏆 First place, the Best of the Web 2015 awards. ### Design Lead / Sr Manager @ Truss Jan 2019 – Jan 2022 Championed design vision and strategy, developing hiring, leveling, and staffing strategies while mentoring teams and delivering service designs. ### Design Lead / Sr Manager @ Cambria Solutions Jan 2017 – Jan 2019 Founding member of the Human Centered Design practice. Provided consulting service as a Design Lead for the State of California's Child Welfare Digital Services. Code for American 2018 panel speaker. ### Design Lead @ AutoZone Jan 2015 – Jan 2017 Worked from concept to reality for mobile and web-based products at ALLDATAl, an autozone compnay; defined the vision of the end-to-end user experience; made key design decisions; orchestrated design critiques and usability testings; collaborated closely with PO, Dev and QA. ### Interactive Creative Director @ SBM Management Services, LP Jan 2014 – Jan 2015 Reported directly to CEO to establish design practice from ground up in startup environment. Built and led cross-functional teams of designers, analysts, and developers, delivering high-quality UX strategy and visual design for performance management software at startup velocity across desktop, web, and mobile platforms. • Developed comprehensive user experience strategy and visual aesthetics for enterprise software • Managed creative team and collaborated with internal/external development teams • Created wireframes, prototypes, and design specifications ensuring consistent execution • Conducted user research, competitive analysis, and usability testing to inform design decisions • Fostered collaborative design culture while mentoring team members and maintaining project timelines ### Human Factor Engineer / Senior UX Designer @ LexisNexis Jan 2009 – Jan 2014 Applied user-centered design methodologies to transform how legal professionals manage cases, process invoices, and conduct legal research, directly supporting justice and operational efficiency for major corporations and law firms. • Redesigned CounselLink, the enterprise legal management system, a market-leading SaaS platform managing thousands of legal matters for hundreds of major corporations • Contributed to product recognition as "Leader" in 2013 Gartner Magic Quadrant for Enterprise Legal Management • Applied human factors principles to transform complex legal billing and matter management workflows • Supported 9% YoY revenue growth through design improvements enhancing customer satisfaction ### Design Lead, UI/UX Consultant @ California Correctional Health Care Services Jan 2010 – Jan 2012 Redesigned the CCHCS website and its rebranding, creating a new brand system, marketing material, and UI templates for portal sites. Optimized site architecture, navigation flow, and task flow; supported UAT and accessibility testing, and worked closely with developers, providing mockups and HTML templates. ### Senior UI/UX Consultant @ CalSTRS Jan 2009 – Jan 2009 Transformed the myCalSTRS site by developing user-centered design solutions for retirement fund management. Created grid systems and responsive design templates, redesigned site architecture, and facilitated usability tests for actionable improvements. ### Senior Web Designer / Design Lead, @ The Sacramento Bee Jan 2007 – Jan 2009 Worked on large-scale redesign of new The Sacramento Bee website in addition to leading and designing several subsites. Owned, created, and oversaw day-to-day online ad design and delivery. ### Senior Web/Graphic Designer @ Pat Davis Design Group, Inc. Jan 2006 – Jan 2007 Created cohesive designs from storyboard to website and branding to interactive apps, across print and online platforms. ## Education ### Master of Fine Arts - MFA in Design Nova Scotia College of Art and Design ## Contact & Social - LinkedIn: https://linkedin.com/in/lizlin - Portfolio: https://linportfolio.com --- Source: https://flows.cv/lizlin JSON Resume: https://flows.cv/lizlin/resume.json Last updated: 2026-04-13