# Liz Viruete > Principal Product Manager | Strategy, Discovery & AI-Enabled Solutions | Scaling Platforms Across Clinics & Consumers Location: New York, New York, United States Profile: https://flows.cv/lizviruete I’m a Principal Product Manager with experience in product, operations, data, and accounting. I build internal tools and client-facing platforms – primarily in health tech, clean energy, e-commerce, and financial services – typically in fast-paced, regulated environments. I specialize in simplifying complexity, reducing manual work, and scaling products with measurable business impact. My experience includes 0→1 development of a proprietary EMR mobile app and backend, subscription & membership systems, analytics dashboards, and enterprise integrations – including AI-powered clinic workflows – using tools like SQL, Tableau, Segment, GA4, HotJar, and Salesforce. I love working with cross-functional teams to deliver thoughtful, scalable products that empower users and advance the business. ## Work Experience ### Principal Product Manager @ Skin Laundry Jan 2023 – Present | San Diego, California, United States Build and scale internal and client-facing platforms supporting rapid growth and clinical efficiency across 400+ team members and 300K clients. (Promoted from Technical Product Manager.) • Built and launched a proprietary 0→1 internal EMR mobile app and backend, used daily across 55+ clinics across medically compliant workflows • Designed actionable Tableau dashboards that double pre-appointment form completion rates (from 15% to 30%), cut time-to-approve during new client consults ~70%, and reduced cost per new client approval ~50% • Integrated custom + third-party APIs to connect our internal systems with client booking tools, enabling seamless experiences for 400+ staff, half with medical licenses, and 300K monthly users • Led discovery and workflow mapping workshops to surface pain points, align teams, and define shared objectives, strategy, and key results • Partnered with Perfect Corp to implement and customize AI Skin Analysis SDK; co-develop Fitzpatrick Skin Typing AI using proprietary clinical documentation • Optimized online booking flows and ran the company's first A/B tests with Data & Analytics team to improve conversion and inform future roadmap decisions ### Technical Product Manager @ Savage X Fenty: Lingerie by Rihanna Jan 2022 – Jan 2023 | San Diego, California, United States Streamlined backend operations and digital infrastructure to support scale and efficiency during a period of hyper-growth for this celebrity-led, membership-based e-commerce brand. • Owned the roadmap for core tech and internal systems supporting marketing and merchandising automation, analytics accuracy, and development operations • Delivered performance improvements including 80% feature flag load reduction and Next.js upgrades in collaboration with engineering • Audited and cleaned up analytics infrastructure across Segment, Snowflake, and Heap to unlock faster, more reliable insights • Reduced campaign time-to-launch by streamlining product data handoffs between marketing, engineering, and analytics teams ### Product Manager @ Nexamp Jan 2020 – Jan 2022 | San Diego, California, United States Owned the roadmap for Nexamp’s clean energy subscription platform, combining product, operations, and financial expertise to launch client tools and automate internal systems. • Led roadmap and delivery for B2B/B2C subscription experiences, prioritizing billing transparency, client onboarding, and internal process improvements • Collaborated cross-functionally across engineering, CX, sales, and legal in a CI/CD environment • Launched self-service tools and billing automation features that improved efficiency and reduced support volume • Ran sprint planning, backlog grooming, and demos to keep cross-functional teams aligned • Supported scale across finance, biz dev, construction, and ops through NetSuite ERP customization, workflow automation, and month-end close acceleration ### NetSuite Architect/Administrator @ Nexamp Jan 2018 – Jan 2019 | San Diego, California, United States ### Accounting Manager @ Nexamp Jan 2018 – Jan 2018 | Boston, Massachusetts, United States ### Senior Accountant @ Nexamp Jan 2016 – Jan 2018 | Boston, Massachusetts, United States ### Audit Senior @ Deloitte Jan 2014 – Jan 2016 ## Education ### Bachelor of Science (B.S.) in Business with a concentration in Accounting Boston College Carroll School of Management ## Contact & Social - LinkedIn: https://linkedin.com/in/lizviruete - Website: http://italiaaprimavista.wordpress.com/ --- Source: https://flows.cv/lizviruete JSON Resume: https://flows.cv/lizviruete/resume.json Last updated: 2026-03-29