As employee #2 and the team’s sole designer, I led all user-facing aspects of our trip planning product, from research to design to front-end development.
• Designed experiences of collecting places, customizing trips, and content discovery.
• Iterated, tested, and monitored conversion metrics of onboarding experience.
• Created interactive prototypes of new features and conducted usability studies.
• Developed front-end code and participated in code review with engineers.
• Created brand identity, visual design, and marketing materials.