# Lizzie Li > Principal Product Designer at Salesforce Location: Greater Seattle Area, United States Profile: https://flows.cv/lizzie My title is designer, but more importantly I'm a systems thinker, dot connector, and storyteller. I thrive in diagramming and prototyping. My superpower is producing artifacts that drive clarity and empower others to do their best work. Most of my career has been in enterprise software, where I've enjoyed unpacking big, complex challenges in highly technical domains. I also did a brief stint as the only designer at an early stage startup, which shaped my spirit of experimentation, learning fast, and doing whatever it takes to get the job done. ## Work Experience ### Principal Product Designer @ Salesforce Jan 2025 – Present | San Francisco Bay Area I currently lead Unstructured Data & Search projects for Data Cloud, empowering customers to leverage data from anywhere to power agents and other AI use cases. ### Lead UX Designer @ Salesforce Jan 2020 – Jan 2025 | San Francisco Bay Area I designed a new Data Cloud Setup homepage that guides admins through setting up Data Cloud on Day 1, improving ease of use and adoption of a product that increasingly powers critical new Salesforce features. Before that, I led UX efforts for Anypoint Flex Gateway and API Catalog CLI from their conception, and I was a key contributor in defining MuleSoft's long term vision for Universal API Management. ### Senior UX Designer @ Salesforce Jan 2018 – Jan 2020 | San Francisco Bay Area I designed new search and sharing experiences for MuleSoft Anypoint Exchange, making it easier for developers to find and reuse APIs and integration assets across the enterprise. ### User Experience Designer @ SAP Jan 2016 – Jan 2018 | San Francisco Bay Area Designer on the governance, risk and compliance (GRC) product team. • Designed 3 new end-to-end services in SAP Cloud Identity Access Governance. • Conducted user research to identify customers’ pain points in SAP Access Control. • Built high fidelity UI prototypes that were used in user testing and development. • Conducted accessibility testing for screen reader and keyboard support. • Facilitated internal and customer-facing design thinking workshops. ### Designer @ Bucket (acquired by Galavantier) Jan 2014 – Jan 2016 | San Francisco Bay Area As employee #2 and the team’s sole designer, I led all user-facing aspects of our trip planning product, from research to design to front-end development. • Designed experiences of collecting places, customizing trips, and content discovery. • Iterated, tested, and monitored conversion metrics of onboarding experience. • Created interactive prototypes of new features and conducted usability studies. • Developed front-end code and participated in code review with engineers. • Created brand identity, visual design, and marketing materials. ### Interaction Designer @ VMware Jan 2013 – Jan 2014 Responsible for the install & upgrade experience of cloud management products, from high level vision to detailed user interface design. • Designed a guided installer for vCenter Server 6.0 to teach users new architecture. • Drove interaction design and user testing for new Software Manager product. • Conducted interviews to compare install process of SMB vs. large customers. • Built an internal tool for analyzing customer data and generating personas. • Built a prototype of a documentation search plug-in for vSphere Web Client. • Contributed to the vSphere Design Standards. • Gave a tech talk at internal user experience conference. ### Teaching Assistant, Information Systems Program @ Carnegie Mellon University Jan 2012 – Jan 2013 Explained and answered students’ questions about concepts in systems development and web design. Graded homework assignments, labs, and exams. Mentored small project teams. Courses: 67-103 Fundamentals of Web Design (Spring 2013) 67-371 Fundamentals of System Development (Fall 2012) 67-272 Application Design and Development (Spring 2012) ### Interaction Design Intern @ VMware Jan 2012 – Jan 2012 | Cambridge, MA Designed and prototyped a simplified user interface for vCloud Director that enhances the virtual application provisioning experience for non-technical users. The project has been released as a VMware Labs Fling, published in a technical publication, and featured on various virtualization blogs. ### Technology Consultant @ Ministry of Transport - Cook Islands Government Jan 2011 – Jan 2011 | Avarua, Cook Islands Part of Carnegie Mellon's Technology Consulting in the Global Community program. Identified inefficient processes in the Ministry’s ICT context. Implemented solutions such as file server organization standards, a Joomla-based intranet, and an updated website. Provided staff training and documentation for ongoing support of new systems. ### User Interface Intern @ PHH Corporation Jan 2010 – Jan 2010 | Mount Laurel, New Jersey Created wireframes and interactive iRise prototypes of a mortgage status mobile application. Developed HTML templates for the corporate website redesign. Researched and mocked up ideas for improving the usability of the company’s intranet. ## Education ### B.S. in Information Systems, Human-Computer Interaction Carnegie Mellon University ## Contact & Social - LinkedIn: https://linkedin.com/in/lizzieli - Portfolio: http://lizzie.li --- Source: https://flows.cv/lizzie JSON Resume: https://flows.cv/lizzie/resume.json Last updated: 2026-04-13