# Lloyd van den Berg

> Director of Product Design @ Firework 🧨

Location: San Francisco, California, United States
Profile: https://flows.cv/lloydvandenberg

Bridging Business, Design & Artificial Intelligence 

I design intuitive and scalable AI experiences that transform complexity into clarity. With a background spanning branding, product design, and enterprise SaaS, I thrive at the intersection of strategy, innovation, and human-centered design.

My approach is simple: understand the user, challenge assumptions, and design with intent. I believe great design isn’t just about aesthetics—it’s about solving real problems, streamlining workflows, and creating experiences that feel effortless.

I’m particularly interested in how AI enhances UX, making interactions smarter, more contextual, and deeply personal. As technology evolves, I’m focused on designing systems that empower users rather than overwhelm them.

🔹 Passionate about scaling products, simplifying complex interfaces, and designing for impact

🔹 Exploring the future of AI-driven UX, enterprise SaaS, and product innovation

🔹 Always open to collaborating, exchanging ideas, and pushing the boundaries of what’s possible

## Work Experience
### Director of Product Design @ Firework
Jan 2025 – Present | San Francisco Bay Area

### Senior Product Designer @ Firework
Jan 2023 – Jan 2025 | San Francisco Bay Area

### Senior Product Designer @ VerticalScope Inc.
Jan 2022 – Jan 2023 | Toronto, Ontario, Canada

### Product Designer @ VerticalScope Inc.
Jan 2019 – Jan 2022 | Toronto, Ontario, Canada

### Freelance Product Designer @ Weatherzone
Jan 2018 – Jan 2019 | Sydney, Australia

### Senior Digital Designer @ Heard Agency
Jan 2017 – Jan 2018 | Redfern, New South Wales, Australia

### Digital Designer @ DT
Jan 2016 – Jan 2017 | Sydney, Australia

### Designer / Art Director @ Tongue
Jan 2015 – Jan 2016

### Freelance Graphic Designer @ BIG
Jan 2014 – Jan 2016 | Surry Hills

### Freelance Graphic Designer @ Houston Group
Jan 2014 – Jan 2014

### Freelance Graphic Designer @ Shoelace Creative
Jan 2012 – Jan 2014

### Managing Director @ Grinders Mark
Jan 2013 – Jan 2014
www.grindersmark.com.au

### Junior Graphic Designer @ Fabric/Ogilvy & Mather
Jan 2013 – Jan 2014

### Graphic Design Intern @ Designworks Ltd
Jan 2012 – Jan 2012


## Education
### Design Thinking @ Hasso Plattner Institute of Design
Stanford University

### User Experience Design
Academy Xi

### Advertising
AWARD School

### Bachelor of Arts (BA) in Design and Visual Communications, General
Billy Blue College of Design

### HSC
St Pauls Catholic College


## Contact & Social
- LinkedIn: https://linkedin.com/in/lloyd-van-den-berg-22039577

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Source: https://flows.cv/lloydvandenberg
JSON Resume: https://flows.cv/lloydvandenberg/resume.json
Last updated: 2026-04-05