# Logan DeBiase > Lead Product Designer / Design Manager at DocuSign Location: New York, New York, United States Profile: https://flows.cv/logan I’ve been designing products at scale for 12 years with a focus on enterprise software, identity verification, risk, fraud, mobile design, integrations, legacy product migration, international financial services, service design, and sales design. I side hustle as an inventor of a skateboard patent, speaker, writer, and mentor. ## Work Experience ### Lead Product Designer / Design Manager @ Docusign Jan 2024 – Present | New York City Metropolitan Area Lead design for DocuSign’s largest add-on, identity verification. Direct and mentor by balancing autonomy with direction and skill sharing. Encourage personal growth by staffing appropriate projects. Consistent career track evaluations, critiques, and success sharing. Oversee the end-to-end design process, from ideation to prototyping and final delivery, ensuring high-quality outputs that allow users 'jobs to be done,' increase adoption, and generate significant GNMRR with a focus on new products and new markets. Create future state vision and facilitate workshops with cross-functional directors and teams to prioritize phases to realize the vision. (Multiple times a year on-site from Paris to Seattle.) + Evaluated, interviewed, and hired junior candidates in Paris within 1 month. + Led 10 moderated research sessions with clients to gauge market fit for new market offerings and future vision. ### Lead Product Designer @ Docusign Jan 2022 – Jan 2024 | New York City Metropolitan Area Led design for identity verification. Designed framework and flows that cover phone authentication, knowledge-based authentication, risk-based verification, ID verification, selfie and biometric AI-assisted verification, and more to provide organizations with fraud prevention and risk mitigation as well as secure sending solutions and KYC data collection and validation. Led workshops, staffing, integrations with multiple teams, roadmapping activities, product-led growth, design system updates, new market offerings, and two designers’ projects. Cut 48 hour onboarding down to <15 mins with new flow. +135% acquisition goal met by covering US use cases. +10% YoY transactions by reducing sending friction. ### Senior Product Designer @ Docusign Jan 2021 – Jan 2022 | New York City Metropolitan Area Led design for DocuSign's largest integration, eSign for Salesforce. Established sales design panel, gained insights, and shipped 7 features that realized +10% ARR. Managed junior projects. ### Product Designer @ Docusign Jan 2020 – Jan 2021 Led sending design for DocuSign's largest integration, eSign for Salesforce. +20% sends per month by designing one-click sending. Managed junior projects. ### Senior Experience Consultant @ Salesforce Jan 2019 – Jan 2020 Led experiences for clients across Financial Services Cloud, Sales Cloud, and Einstein Analytics. Led sales/service design onsite for Northern Trust. Aligned executives by conducting qualitative studies with 100+ employees, co-creating, and delivered a vision to sales/service leaders and the CEO of wealth management. Handed off designs to implementation team each sprint. Retained 5/5 CSAT. ### Experience Consultant @ Salesforce Jan 2018 – Jan 2019 Led sales/service design onsite for National Australian Bank, Coast Capital Savings, and Uber Eats. Conducted qualitative studies with 300+ employees, designed, and delivered vision to stakeholders to implement. Managed junior, and hired designer in Melbourne. ### Senior UX/UI Designer @ Salesforce Jan 2017 – Jan 2018 Led design for the Optimizer, Premier Apps, and help.salesforce.com. Reduced tickets by 30% for 1M+ daily active users. ### User Interface Designer @ Salesforce Jan 2015 – Jan 2017 | Greater Chicago Area Retain responsibilities of previous title (post acquisition) as a UI lead with a stronger influence on the experience of products. Collaborate with a team of researchers, business analysts, content writers, user experience architects, and developers as the brand advocate and trusted advisor to deliver an ‘on brand’ experience for the client. Co-lead brand experience workshops and lead tutorials internally on various topics. ### Associate User Interface Designer @ ÄKTA - A Salesforce Company Jan 2013 – Jan 2015 | Greater Chicago Area Created pixel perfect screens, interactions, icons, illustrations and complete annotated visual systems for various platforms based on existing brand guidelines, our own brand experience workshops, business & user requirements, research insights, and wireframes. Designed various native iOS and android apps as well as responsive web apps and websites for several fortune 500 and growing companies. ### Design Apprentice @ Fueled Jan 2013 – Jan 2013 | Greater Chicago Area Produced product designs, custom icons, assets, and specs for development. Visually quality assured products in several different languages. Created internal decks, templates, and other media for print and digital use. ### Design Intern @ Think Kaleidoscope Jan 2013 – Jan 2013 | Greater Chicago Area Involved in package design kick-offs designing presentation material, narrowing initial brand look and feel for new products, doing market research, initial designs, naming products, and offering structural changes to prototypes. ### Design Intern @ 1871 Jan 2012 – Jan 2013 Created internal and external signage as well as digital templates for advertising the space and it's annual events. ### Intern @ Chicago Sun-Times Jan 2011 – Jan 2011 | Greater Chicago Area Winter-term internship with advertisement operations team, specialize in online advertisement management and coordination. ### Content Intern @ Juice Interactive Jan 2010 – Jan 2010 | Chicago, IL Summer internship writing advertising and media copy across digital platforms, including websites, ads, viral marketing, social networking and mobile apps. ## Education ### Bachelor’s Degree in Visual Communication Loyola University Chicago ### Writing DePauw University ## Contact & Social - LinkedIn: https://linkedin.com/in/logandebiase - Website: https://www.logandebiase.com/ --- Source: https://flows.cv/logan JSON Resume: https://flows.cv/logan/resume.json Last updated: 2026-02-23