Led designs for the Acquisition channel responsible for getting new members enrolled into Chime as well as expanding the Referrals program.

Led designs for member retention and re-engagement from direct deposit churn.

Led designs for Core Conversion, responsible for driving new direct deposit growth

• Led designs for 24+ experiments in one year leading to $220M in additional origination and $17.5M in repeat origination volume

• Spearheaded and facilitated multiple design ideation workshops and cross-functional brainstorming sessions

• Successfully made data driven design decisions by leveraging qualitative/quantitative data, design principles, UX metrics as well as conducting user research

• Skillfully built and managed cross-functional relationships, collaborating with product managers, software engineers, product marketers, data scientists, other designers, and researchers in shipping the deliverables

• Increased the repeat funnel conversion by 4.5% by optimizing the application to make it faster and more convenient for customers to get a 2nd or 3rd loan

• Partnered with the product manager to create a program to grow the joint application business, including developing a roadmap and launching a v.1 experiment