# Loren Baxter

> Staff Product Designer

Profile: https://flows.cv/loren

I believe in working from the heart with a strong set of values, constantly growing and finding new challenges, creating lasting relationships with good people, and using my energy to create a positive impact in the world. Currently I'm leading design at Felt, where we are building tools that empower anyone to make a map. Formerly I lead the design organization at Remix through our acquisition by Via, co-founded Priime to help people edit and publish photos, was on the founding team at ReadyForZero where we helped people improve their financial health, and in between did a variety of freelancing work for companies big and small. I've been a long-time friend and mentor at Designer Fund to further my mission of helping the world by empowering designers and companies who are working on important problems.

## Work Experience
### Staff Product Designer @ Felt
Jan 2022 – Invalid Date | San Francisco, United States
Building Figma for maps, from zero to one. Felt brings the best parts of modern software to the world of GIS — it's a delightfully easy, super powerful, and deeply collaborative way to make maps. Leading product, brand, and comms design.

### Head of Design @ Via
Jan 2021 – Jan 2021 | San Francisco, United States
Remix was acquired for $100mm by Via in 2021 to create end-to-end solutions for public mobility. Led the design team through the journey of a major acquisition and invested heavily in integrating design cultures and teams.

### Head Of Design @ Remix
Jan 2019 – Jan 2021 | San Francisco Bay Area, United States
Led both the product and brand design teams, building an incredible team who delivered meaningful and delightful experiences. Focus included building organizational design culture, recruiting great designers, partnering with cross-functional leadership to set goals, and continuing with some design work.

### Principal Product Designer @ Remix
Jan 2017 – Jan 2019 | San Francisco Bay Area, United States
Designed tools for transit design, demographic analysis, and mobility management. Led the creation of Remix's design system, Lightrail.

### Co-Founder & Designer @ Priime
Jan 2014 – Jan 2017 | San Francisco Bay Area, United States
Designed Priime's brand and products, built photo filters in partnership with professional photographers. Priime was a suite of tools for photographers and part of the YCombinator class of winter 2015.

### Product Designer @ Freelance
Jan 2008 – Jan 2014 | San Francisco, United States
Product design and user research for clients ranging from large companies to small startups.

### Lead Product Designer @ ReadyForZero
Jan 2010 – Jan 2013 | San Francisco, United States
First employee and lead designer. Created a program helping people in debt understand finances, craft financial plans, and set up automated payments. Scaled organization from 3 to 22 employees.

### UX Designer @ Websense
Jan 2007 – Jan 2008 | San Francisco, United States
Product design and user research for enterprise security software.

### Expedition Leader @ UCSD Outback Adventures
Jan 2003 – Jan 2007 | San Francisco, United States
Wilderness leadership experience focused on working with people.


## Education
### B.S.
UC San Diego
Jan 2002 – Jan 2006


## Contact & Social
- Linkedin: https://www.linkedin.com/in/lorenbaxter/
- Email: mailto:loren@placeholder.flows.cv

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Source: https://flows.cv/loren
JSON Resume: https://flows.cv/loren/resume.json
Last updated: 2026-01-30