# Lorena Albornoz > Product/UX Designer | SaaS, B2B/B2C | Systems thinker | Designing delightful experiences Location: San Francisco Bay Area, United States Profile: https://flows.cv/lorenaalbornoz A San Francisco Bay Area-based Product/UX Designer with 7+ years experience in B2B/B2C ecosystems. With a background in psychology, user research, and project management, I've designed multiple complex products in industries such as E-commerce, FinTech, SaaS, and Hardware. My approach to design is human-centered and collaboration-based, working across departments such as development teams, product management, and executive suite-level stakeholders. I strive to make the best possible designs by maintaining the goals of a business while enhancing our users' delight, ease, and satisfaction with the product. Feel free to connect with me! :) Skills: User interface design, Interaction design, User research, User flows, Usability A/B testing, Information architecture, Leadership, Workshop facilitation, Cross-functional communication Tools: Figma, Adobe XD, Miro, Lovable, Qualtrics, Typeform ## Work Experience ### UX Designer @ KYOCERA Document Solutions Development America, Inc. Jan 2021 – Present | Concord, California, United States - Submitted 2 patents to the US Patents Office on behalf of Kyocera, based on a new workflow experience when uploading multiple documents to our document management system product. - Led 5+ workshops with over 8 cross-functional teams in order to establish a collaborative company culture in our remote teams, bringing in stakeholders into the design process and gathering new perspectives from colleagues in other departments (e.g. ideas for logo designs, brainstorming new team processes and project planning benchmarks, etc.) - Initial lead designer for our newest AI platform product, working closely with AI engineers and respective product managers to get their input for requirements and end-user experiences, iterating on an ongoing basis using Lovable AI designs as a communication tool for non-designers. - Design system creation and contributions for multiple pages within our design system and the respective guidelines for usage, as well as presenting past user research findings and new developments of our design system to stakeholders such as developers, C-suite executives, upper management and product managers across our company. - Mentored and provided guidance/feedback for our market researcher and other designers when hosting/creating workshops for other teams, product design tweaks and improvements, and managing stakeholders in presentations and communications. - Currently improving handoff processes for better efficiency between design and development teams, as well as improving the ecosystem of our suite of products through spotting user pain points and areas of opportunity to simplify our users' workflows for each product. ### Product Designer @ Aura Jan 2019 – Jan 2020 | San Francisco, California • Analyzed 80+ customer surveys and 48 phone interviews, collected in collaboration with the Customer Success team, in order to better support our customers’ financial needs • Interviewed 20+ sales associates in LA, SF, and Houston in Spanish to gain insights into product pain points, leading to design changes that increased sales productivity by 15% • Created and presented slide deck reports of research findings to the company with actionable insights for key stakeholders across all departments • Led 10+ usability testing sessions with customers and sales associates in the field on new research-backed product features, iterating on designs based on users’ feedback • Managed the partner application portal redesign, working with Business Development, Legal, and Engineering teams under a strict 3-week deadline, to encompass all possible user flows for our partners' needs across mobile, tablet, and desktop devices • Designed visual graphics and marketing collateral in English and Spanish for distribution across 2,000+ partner store locations ### Product Design Intern @ Insikt, Inc. Jan 2018 – Jan 2019 | San Francisco, California • Interviewed agents and employees about pain points, designed and tested prototypes on InVision, analyzed research to discover data insights, and iterated on user feedback to design the best user experience for our referral agents • Collaborated with the design team to create Aura's brand guidelines by conducting research, such as interviewing various departments and assessing their design needs • Designed digital marketing ads for Facebook campaigns in Photoshop • Created a Design team resource guide for a more efficient onboarding experience ### UX/UI Designer @ Zuora Jan 2018 – Jan 2018 | San Francisco Bay Area • Designed an improved internal communications tool by auditing existing web content • Created intuitive templates on WordPress for specific-use cases based on audit findings • Mapped out the information architecture of the website through user testing and rapid prototyping ### UX Designer @ joe - mobile ordering and rewards Jan 2018 – Jan 2018 | San Francisco Bay Area • Designed an "Offers" feature for Joe.Coffee’s merchant app so that cafe owners can create their own specials to advertise on social media channels and the Joe.Coffee consumer app. • Conducted field research, usability testing, and 5 iterations of designed prototype • Created a Wizard on-boarding system for easy offer creation and designed the Offers home page. Joe.Coffee: https://joe.coffee/ ### User Experience Design Immersive Student @ General Assembly Jan 2018 – Jan 2018 | San Francisco, CA Spent 10 weeks, 400+ hours learning and practicing the fundamental tools and methodologies for all phases of the user experience design process, from research and ideation to prototyping and testing. Concept Projects: Food Runners UX Researcher & Designer // August 2018 (2 weeks) • Designed a community-wide food donation bin to encourage SF locals to more easily conserve food in their day-to-day lives. • Conducted research to understand the current food conservation system and how to improve its accessibility in neighborhoods. • Explored the possibilities of a fridge inventory system with a future app to remind individuals of their perishable foods and their expiration dates to inform and engage food conservation habits. Pet's Corner UX/UI Designer // July 2018 (2 weeks) • Designed an e-commerce website for a local pet store based on their most popular products. • Conducted research and created user flows based on personas of pet store customers. • Focused on designing an intuitive online shopping experience while still encouraging in-store visits with the community. ### Teller @ Wells Fargo Jan 2018 – Jan 2018 | Burlingame, CA • Provide excellent customer service to 50-100 customers daily • Process account transactions accurately and effectively in a fast-paced environment • Help resolve customer concerns in a timely manner • Offer benefits of financial products and services to customers when meeting with a banker ### Barista @ Half Moon Bay Coffee Company Jan 2017 – Jan 2018 | Half Moon Bay, CA • Providing gracious and efficient customer service • Up-selling special menu items and processing transactions • Training new employees to learn how to make customized drinks • Maintaining cleanliness and restocking food products throughout the day ### Office Administrator @ BEST SHEET METAL, INC. Jan 2015 – Jan 2017 | Pomona, CA • Process inventory and shipping/pick-up orders for clients. • Update calendars with important deadlines and client orders. • Maintain organized file cabinets with invoices, billings, and faxes. • Perform payroll services for employees each week. ### Sales Associate @ Urban Outfitters Jan 2015 – Jan 2016 | Irvine, CA • Provided friendly and polite customer service while under pressure of customer demands. • Solved customer issues quickly and relayed any concerns to upper management. • Prevented loss of inventory in a fast-paced environment during holiday season. ### Intern @ lOlli beach candy Jan 2015 – Jan 2016 | Laguna Beach, CA • Assembled gift packaging and shipped products to customers. • Re-organized inventory system of swim products for sample shipments. • Created social media content for Instagram account (photos, contests, giveaways). • Contributed design ideas for inspiration board Summer 2016 line. ### Intern @ Public Justice Center Jan 2015 – Jan 2015 | Baltimore, Maryland • Conducted research on rent court and housing Maryland state laws. • Completed data entry of rent court reform documents. • Synthesized research data for a rent court reform study in Baltimore City. ### Undergraduate Research Assistant @ Attitudes and Group Identity Lab Jan 2014 – Jan 2014 | Davis, CA • Ran participants for web-based research studies. • Allocated data entry and participant credits online. • Analyzed journal articles to discuss findings and implications. ### Senator of Campus Organizations @ Associated Students of Norco College Jan 2012 – Jan 2012 | Norco, CA • Collaborated with 10 to 20 students weekly to create monthly campus events. • Maintained up-to-date file folders of event forms and financial invoices. • Represented student interests in shared governance meetings with administration and faculty present. • Attended weekly Senate meetings to discuss budget proposals and student life enhancement projects. • Voiced concerns based on student interest in weekly Senate meetings. ### Vice President of Public Relations @ Alpha Gamma Sigma Honor Society Jan 2011 – Jan 2011 | Norco, CA • Coordinated fundraising events with six local companies. • Compiled records of flyers, sign-in sheets, and fundraiser checks. ### Secretary @ Alpha Gamma Sigma Honor Society Jan 2011 – Jan 2011 | Norco, CA • Wrote minutes during weekly club meetings. • Recorded new and upcoming events on the club calendar. ### Publicist @ Norco Scholars Association Jan 2011 – Jan 2011 | Norco, CA • Designed and distributed over 100 flyers during the “Club Rush” fair. • Updated social media networks every week with upcoming events. ## Education ### Bachelor of Arts (B.A.) in Psychology University of California, Davis ### Certificate in User Experience Design Immersive General Assembly ### Associate of Arts (A.A.) in Social and Behavioral Sciences in General Education Norco College ### Associate of Science (A.S.) in Mathematics and Science Norco College ### Associate of Arts (A.A.) in Arts & Humanities Norco College ## Contact & Social - LinkedIn: https://linkedin.com/in/lorenaalbornoz - Portfolio: https://lorenaalbornoz.com --- Source: https://flows.cv/lorenaalbornoz JSON Resume: https://flows.cv/lorenaalbornoz/resume.json Last updated: 2026-04-13