I lead design strategy for enterprise platforms and emerging AI-enabled systems that support large-scale operations in the travel and hospitality industry. Partnering with business and technology leaders, I turn complex ecosystems into intuitive experiences that improve clarity, collaboration, and adoption across teams.

I combine systems thinking, service design, and facilitation to align stakeholders and translate user needs into product strategy. My work connects design outcomes with measurable business goals, enabling faster and more confident decision-making.

I also develop AI frameworks and co-creation tools that help consultants and designers identify opportunities where AI can augment human capability — enhancing workflows, data-driven insights, and operational readiness.

I led end-to-end product design for applications supporting internal operations, customer engagement, and business enablement across multiple industries. Collaborating with product managers, engineers, and stakeholders, I translated complex requirements into usable, human-centered workflows that improved clarity and efficiency.

My work included improving loyalty and onboarding experiences for a global energy company, redesigning secure authentication and password reset flows for a leading bank and leading an enablement initiative that helped product managers strengthen discovery and delivery practices.

These experiences deepened my foundation in systems thinking, service design, and product strategy, paving the way for my transition into design strategy and AI-enabled experience design.

Facilitated over 30 team-building and strategy workshops using the LEGO® Serious Play® methodology to help teams strengthen collaboration, align on purpose, and co-create shared principles for decision-making.

Applied play-based facilitation to unlock creativity, improve communication, and foster systems thinking across multidisciplinary groups in organizational and public-sector settings.

I founded and directed a boutique design studio specializing in brand identity and integrated experience design. Our work combined naming, tone of voice, visual systems, and environmental design to help clients express their brand consistently across print, digital, and physical spaces.

Beyond branding, I collaborated with developers, architects, and furniture designers to create cohesive brand experiences — from websites and digital products to signage, interiors, and spatial storytelling.

This chapter strengthened my ability to connect design, business, and human experience — seeing brands as living systems rather than static visuals. It laid the foundation for how I now approach design strategy: aligning purpose, identity, and experience to create meaningful transformation.

I co-founded a small digital studio focused on designing and developing web applications and interactive websites in collaboration with a software engineer. I led the UI and experience design, ensuring functionality, usability, and brand consistency across products.

9bit partnered closely with Cacao Creative Co. and independent clients, providing the digital layer for broader brand and communication projects. Together, we created custom sites and web tools that connected visual identity, interaction design, and technology to deliver engaging user experiences.

This experience helped me strengthen my foundation in digital product design, cross-functional collaboration, and the bridge between design and development — skills that continue to inform my approach to complex systems and enterprise platforms today.