# Loretta Hui > Senior UX Design Manager at YouTube • Former Meta, Netflix Location: San Francisco Bay Area, United States Profile: https://flows.cv/lorettahui I’m a UX design leader with experience leading teams at YouTube, Meta, and Netflix, guiding products from early vision to launch and global scale. I thrive in complex, fast-moving spaces — turning ideas into experiences that feel simple, useful, and human. I work closely with product and engineering from the start, help teams move quickly from concept to shipped product, and stay hands-on to prototype and explore along the way. I think in systems — connecting user needs, business goals, and technical realities — so that what we design scales well, works cohesively across surfaces, and delivers lasting impact for both users and the business. ## Work Experience ### Senior Manager User Experience Design, Commerce @ YouTube Jan 2025 – Present | Mountain View, CA I head up Commerce UX within the new YouTube Subscriptions Org, and our team is responsible for the global purchase journeys and member experiences behind YouTube’s billion-dollar subscription business. By bridging complex business and technical requirements with seamless UI, my team drives conversion and retention for flagship products like YouTube Premium, YouTube TV, and NFL Sunday Ticket. I focus on building scalable design systems that balance user trust with aggressive business growth. ### UX Design Manager @ YouTube Jan 2023 – Jan 2025 | San Bruno, California, United States ### Staff Designer @ YouTube Jan 2022 – Jan 2023 | San Bruno, California, United States ### UX Design Manager @ Google Jan 2021 – Jan 2022 | Mountain View, California, United States I lead the Google Discover UX team, shaping how millions of people engage with a personalized feed of news and content. I drive design strategy and run UX design sprints to explore innovative ways of presenting diverse formats—text, images, and video—through interaction design, prototyping, and user research. I also lead experiments in content clustering and information architecture to help users seamlessly explore related topics, improving usability, engagement, and personalization. ### Product Design Manager @ Meta Jan 2015 – Jan 2021 | Menlo Park, California, United States 2017–2021 | Content Creation – Feed, Stories & Reels Led design for Reels, Feed, and Stories creation, making content creation easier through ML-powered tools and collaborating with art teams on engaging AR effects. Integrated data and user research to inform decisions, and drove the unification of Facebook and Instagram creation, building a single platform with consistent UI for cross-app content creation. 2015–2017 | Design Lead – Messenger & Oculus First design lead for Oculus Social, creating features like Oculus Parties, Events, and Profiles to help people connect in VR. Built abuse prevention tools to improve safety and user experience. ### Senior Interaction Designer, Android @ Google Jan 2013 – Jan 2015 | Mountain View, CA Android System (June 2014 – Present) Lead Designer, Nexus Imprint – Designed the end-to-end UX for Android’s first fingerprint authentication, including setup flows and unlock experience still used today by billions. Lead Designer, Android Smart Lock – Designed UX that communicates how the feature keeps devices unlocked when trusted conditions are met, handling errors clearly and improving user confidence. Google Payments (July 2013 – June 2014) Lead Designer, Google Hands Free – Led a design sprint with the product VP to create a fully new in-store, cardless payment flow. Tested the experience at the Google Store, defining the product’s user experience end-to-end. ### Lead Product Designer @ Netflix Jan 2011 – Jan 2013 - Led design for cross-platform features (web, mobile, tablet), from concept to launch. - Drove profiles A/B test (http://bit.ly/TYUEBL) and interactive onboarding for new subscribers. - Built high-fidelity prototypes in Keynote to align teams and accelerate decisions. - Led the Netflix.com video player redesign, featured in Fast Company, TIME, VentureBeat, Gizmodo, and others. - Designed, tested, and shipped features that advanced content discovery and user engagement. ### Interaction Design Director @ R/GA Jan 2009 – Jan 2011 [Interaction Design Director -- Mar 2010 - Oct 2011] MasterCard: Created an innovative, large-scale design system that significantly improved MasterCard’s speed to market by utilizing consistent design patterns. Managed projects and drove recruiting efforts to grow the Interaction Design team. [Senior Interaction Designer -- May 2009 - Mar 2010] Verizon Wireless: Worked with product owners and designed an account interface for prepay customers. Chanel: Redesigned Chanel.com’s Fragrance and Beauty browsing and e-Commerce experience. Designed future products & services through user journeys for the HP, Louis Vuitton, MasterCard, and Ameriprise business pitches. ### Senior Information Architect @ Avenue A | Razorfish Jan 2008 – Jan 2009 XM Satellite Radio: Redesigned subscription process with complex interdependent rules between features. Contributed to the internal UX community and participated in the quarterly UX Debate on Social Media. ### Interaction Designer @ R/GA Jan 2006 – Jan 2008 Verizon / Verizon Wireless: Designed the online account management interface for the company’s small business and enterprise users. The designs also established the company’s first UX pattern library. Coded HTML/CSS/JS prototype in replacement of paper wireframes to demonstrate proposed AJAX behaviors. ## Education ### Bachelor of Science in Interaction Design Simon Fraser University ### Italia Field Study in Roman art history to modern industrial design Italia Design Field School ### Sir Winston Churchill ## Contact & Social - LinkedIn: https://linkedin.com/in/lorettahui --- Source: https://flows.cv/lorettahui JSON Resume: https://flows.cv/lorettahui/resume.json Last updated: 2026-04-13