As Director of guest trip experience, I lead two designers in building confidence building and convenient trip experiences, which extends into moments when the guest needs customer support.

In 2026 I have supported my designers in implementing a new strategy making AI the front door to all support contacts, and building new entry points into the product.

As I lean into the principal role, I am focusing more of my attention on identifying new company problems and driving solutions. I still execute my own design work, but
I also consult on many projects from other teams, helping guide the beginning of the project, and helping designers generate divergent concepts and and converge on the best solution that aligns with user and company goals.

KEY CONTRIBUTIONS:

Most recently, I was placed temporarily on our brand new traffic team, and was asked to set the foundations for that team and hire and manage the permanent senior level designer for that team. I successfully onboarded a new senior designer, her boss, and their Product manager, handed off several ideas to include in their first roadmap, and teed up a first test that increased conversion by 10.3% and improved ROAS (return on Ad spend) for SEM landing pages by 12%.

I then transitioned back into host where I spent my time contributing to a new airport leadership strategy team.

My focus as a lead was to lean into mentoring, and acting as a force multiplier to the team. This showed up as me taking on extra work, leading vision projects, acting as the connective tissue between teams, and championing our design process.

KEY CONTRIBUTIONS:

Improving host & Vehicle Quality:

• Implemented the granular ratings capture flow for guests to give more specific feedback on what was great and what wasn't so great.

• Launched a simplified and improved maintenance and safety flow to require all vehicles go through annual inspections

Pricing:

• Researched and designed pricing insights to help hosts price better to match demand

• Built a fleet-level calendar that enabled hosts to set prices and availability across their cars in one view

Information architecture vision project:

• Spent 2+ years leading a vision for splitting the app into two sides (modes) that are better optimized for host and guest. Shipped host mode and guest mode navigation in 2022.

Mentoring & Leadership

• Helped interview & onboard 13+ designers

• Mentored designers through weekly 1:1s

• Acted as a resource and go-to for historical knowledge and advice on working with x-functional partners

• Lead an offsite for women designers

During my tenure at Turo, I have collaborated with Product managers, engineers, research leads, and executive stakeholders to bring thoughtful user-centered solutions to metrics-driven problems.

As a senior designer, I stepped into a small and scrappy team with big talent and huge goals. We worked fast, went with our gut, and stayed flexible as we shifted priorities quickly.

As a senior, I focused on executing sophisticated designs to complex company and user problems.

KEY CONTRIBUTIONS:

Pricing:

• Simplified pricing settings for hosts and increased adoption of Turo's Automatic Pricing model (2018)

• Improved display of discounts for guests (2018)

• Created a north star vision for pricing transparency in the booking flow, which ultimately influenced other designers to execute on my ideas.

Launched Turo Go:

• The Host team launched a feature that allows hosts and guests to lock and unlock the car from the app, taking all the friction out of handoff. I worked on the Host view of the Turo go controls as well as a vital on boarding experience that set hosts up for success.

Improved Host quality:

• developed the All-Star host program, that incentivizes hosts to provide 5-star experiences to all guests.

• Created a warning messaging system when host performance hit a bottom quality threshold and developed thoughtful banning rules to ensure hosts have a chance to improve.

Mentoring & Leadership

• Developed the first designer on-boarding docs


Messaging Vision project

• Lead a team of four through a vision exercise on the vision of our messaging features.

At Babycenter I worked on the mobile team, designing features for native IOS and Android pregnancy apps that help women all over the world learn more about how to have safe pregnancies and care for their babies after birth.

KEY CONTRIBUTIONS AND GOALS

Grow Engagement in the apps

• Designed useful tools for users

• Contraction timer tool

• Birth Preferences tool

• "Is it safe?" tool

• Baby Feeding Guide

• Baby memories tool

• Increase User LTV (Life time value)

• Increased the life span of users by combining the pregnancy and baby apps

• Collaborated with the Art Director on modernizing the look and feel of the app

• Re-designed the tools tab and implemented a new visual iconography into the app

• Defined the transition from pregnancy to parent experience user flow in the app

• Improved the multiple children experience by designing a useful "my profile" that showcases all child profiles and allows the user to choose which profiles they want to see content for.

• Contributibuted to the brand with delightful illustrations

• Illustrated Bumpie photo stickers

• Illustrated Baby memories photo stickers

• Illustrated delightful milestone badges

• Increased engagement in the community forums

• Improved the community milestone badge conversion with a new opt-in flow

• Re-designed the UX and UI of the community in-app experience implemented with react native