# Lorine C.

> Product Designer | Customer-Centric Design

Location: San Francisco, California, United States
Profile: https://flows.cv/lorine

I'm a user experience designer focused on making products more approachable and powerful with thoughtful design. Combining my background in creative writing and design, I seek to integrate delightful interactions across multiple touchpoints utilizing storytelling, customer journeys, and brand development across digital, print, and in-person spaces.
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User experience 
User interface 
Interaction design 
Content design
Storytelling
Content strategy 
Design systems
Graphic design 
Visual design
Brand development 
Environmental design
Product marketing
Identity systems 
Packaging 
Print design 
Iconography 
Responsive web design 
Grid systems 
Usability testing 
Wireframing
Prototyping
Enterprise software
Email marketing

## Work Experience
### Product Designer @ Intuit
Jan 2025 – Present | Mountain View, California, United States

### UX Design and Customer Experience Lead @ Freelance UI/UX Designer
Jan 2025 – Present
› Enhance customer experience by mapping the customer journey and aligning user interfaces with delightful interactions. 
› Craft engaging and clear on-brand messaging to help optimize user flow while applying UX best practices.
› Design scalable components and layouts within a design system, providing guidance for consistent visual language and efficient collaboration across teams.
› Create accurate Figma prototypes for client presentations and for development handoff to streamline design-to-build workflows.

### Lead UI/UX Designer and Writer @ Salesforce
Jan 2019 – Jan 2024 | San Francisco Bay Area
Sales Org: Inspire Group (Executive Live Demos) by Q Branch & Strategic Growth Studios

Create immersive experiences for executive enterprise customers through live demos and framed within context of visionary stories. Develop transformative new ways to use technologies including but not limited to: cross Salesforce cloud products, 3rd party and bespoke mobile apps, social media integration, AI, AR, VR, voice-control, and IoT.

Notable: 
› NBC Universal + Olympics account: Yielded $2.4m ACV in 2020 and led to continued account engagement through 2024.
› Six Flags account: Incorporated as Salesforce’s Travel and Hospitality vertical live demo; resulted in $2.5M ACV deal and continued partnership.

### Demo Engineer UI/UX @ Salesforce
Jan 2016 – Jan 2019 | San Francisco
Sales Org: Inspire Group (Executive Live Demos) by Q Branch

Notable: 
› The United Way account resulted in a Salesforce partnership that 
launched Salesforce Philanthropy Cloud: the next generation philanthropic cloud platform.

### UX Designer II (Windows Design R&D) @ Microsoft
Jan 2014 – Jan 2016 | Greater Seattle Area
› Microsoft Design Language Web Framework team: designed, implemented the UI/UX components, patterns, modules, and systemic foundations for all Microsoft web properties
› Store web team: developed UX+visuals for Routing, Category, and Product Details pages of Microsoft.com (including work flows, user experiences and strategies, and responsive stories)
› Iterated on Edge browser Default Homepage modules and layouts
› Developed components of Universal Search as applicable to Microsoft.com with alignment to Windows OS experience

### Interaction Designer II (Windows) @ Microsoft
Jan 2012 – Jan 2014
Windows Brand and Marketing team defined the Windows 8.1 OS product experience through brand strategy and storytelling, persona development, and consumer-facing marketing communications.

### Brand Designer @ Tommy Bahama
Jan 2012 – Jan 2012
Developed and maintained Tommy Bahama brand identity through internal and external projects involving packaging, POP pieces, advertisements, and environments.

### Brand Designer @ Hornall Anderson Design Works
Jan 2010 – Jan 2012
Helped grow global and national brands through concept and identity development, packaging, print, digital and environmental design.

### Digital Illustrator @ KOEN&CO
Jan 2010 – Jan 2010
Developed 40+ illustrated characters for children's clothing and products line

### Web Designer @ Bath & Body Works
Jan 2009 – Jan 2009
Web Design Team

### Designer @ Fitch
Jan 2008 – Jan 2008
FITCH is a global retail and brand design consultancy with an integrated offer of strategy, design and implementation. I joined the Environmental Design Group as a freelance designer.

### Designer @ Ologie
Jan 2008 – Jan 2008
Retail, B2B, educational and financial institutions, and non-profit clients.


## Education
### Bachelor of Arts (BA) in English Literature and Creative Writing
UCLA

### Master of Arts (MA) in Comparative Education
UC Santa Barbara

### Bachelor of Fine Arts (BFA) in Graphic Design
Academy of Art University


## Contact & Social
- LinkedIn: https://linkedin.com/in/lorinechen
- Portfolio: http://www.lorinechen.com

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Source: https://flows.cv/lorine
JSON Resume: https://flows.cv/lorine/resume.json
Last updated: 2026-04-13