# Lori Rosales > Freelance Graphic Designer, Art Director, and Production at Self-Employed Location: Burlingame, California, United States Profile: https://flows.cv/lorirosales I take pride in my craft. Delivering creative solutions paired with strong conceptual thinking, design, and excellent typography skills. I am great with project management and strategical thinking, and I am also strong on the technical side with production and printing knowledge. I have proven success providing on-brief and diverse concepts, design, art direction, production, production management, environmental design, POP/POS, digital/web design, working cross-functionally, presenting work to clients, hand-lettering, photo styling and art direction, as well as project management. I am also a self-starter. I am very detailed-oriented and efficient in design and management which allows me to deliver work on time and within budget. I am well-seasoned with working on multiple projects at a time while keeping track of the details. Experience includes working with clients in several industries including wine/spirits/beer, food, beauty, restaurants, hotels, high-tech, financial, luxury gifting, and several others. I enjoy being part of a creative team and working with others, and I am interested in finding a positive, creative team to join where I can continue to be creative, innovative, and grow. I am currently a Freelance Designer working with design studios and various clients in and around the Bay Area, as well as internationally, offering creative services from concept to final delivery. ## Work Experience ### Freelance Design, Art Direction, Production @ Self-Employed Jan 2018 – Present Freelance Designer working with a variety of clients and design studios in and around the Bay Area. I am a well-rounded Print and Digital Designer offering creative services from concept to final delivery. I take pride in my craft which can be seen in my work. Delivering creative solutions paired with strong conceptual thinking, design, and typography skills. I am great with project management and strategical thinking, and I am also strong on the technical side with production and printing knowledge. I have proven success providing diverse concepts, design, art direction, production, production management, environmental design, POP/POS, digital/web design, motion graphics, presenting work to clients, working cross-functionally, hand-lettering, photo styling and art direction, and project management. I am also a self-starter, and I am very detailed-oriented and efficient in design and management which allows me to deliver work on time and within budget. I am well-seasoned with working on multiple projects at a time while keeping track of the details. Experience includes working with clients in several industries including wine/spirits/beer, food, beauty, restaurants, hotels, high-tech, financial, luxury gifting, and several others. ### Senior Designer @ Constellation Brands Jan 2014 – Jan 2018 | San Francisco, CA Contract Senior Designer 1.14-8.17 // Full-Time Senior Designer 8.17–8.18 Design, art direction, and production of packaging, branding, collateral, and digital media for internal clients in Marketing and Innovation across the Wine and Spirits divisions. Art direction, styling, and production of still and stop-motion photography. Responsibilities also included concept development, project management, production, production management, working with clients, structure design/innovation, proofing layouts and mechanicals, attending press checks, creating comps and renders, and presenting work to clients. ### Freelance Graphic Designer, Art Director, and Production @ Self-Employed Jan 2012 – Jan 2014 | San Francisco Bay Area Freelance Designer working with a variety of clients and design studios in and around the Bay Area. Delivering creative solutions paired with strong conceptual thinking, design, and typography skills. Great with project management and strategical thinking and also strong on the technical side with production and printing knowledge. Proven success providing diverse concepts, design, art direction, production, production management, environmental design, POP/POS. digital/web design, motion graphics, presenting work to clients, working cross-functionally, hand-lettering, photo styling and art direction, and project management. A self-starter, and very detailed-oriented and efficient in design and management which allows me to deliver work on time and within budget. Well-seasoned with working on multiple projects at a time while keeping track of the details. Experience includes working with clients in several industries including wine/spirits/beer, food, beauty, restaurants, hotels, high-tech, financial, luxury gifting, and several others. ### Senior Designer Manager & Designer, Brand Creative Services @ Gymboree Corporation Jan 2009 – Jan 2012 | San Francisco, CA Art direction, design, design management, production, and strategic planning of a wide range of collateral, in-store graphics/promotions/signage/windows, direct mail, POP/POS, ads, and packaging. Please request resume for full job description. ### Freelance Design, Art Direction, Production @ Self-Employed Jan 2009 – Jan 2010 Art direction, design, and production for a variety of clients and design studios. Projects included branding, identity, collateral, packaging, web sites and more. ### Designer @ Turner Duckworth Jan 2008 – Jan 2009 Design and production of branding/identity and packaging for consumer packaged goods. Please request resume for full job description. ### Packaging Designer @ Williams-Sonoma Jan 2005 – Jan 2008 Lead Designer responsible for art direction, design, project management, and production of packaging across all departments of the Williams-Sonoma retail brand. Please request resume for full job description ### Freelance Design, Art Direction, Production @ self-employed Jan 2003 – Jan 2005 Art direction, design, production, project management, and production management of identity systems, branding, collateral, packaging, and web sites. ### Senior Designer @ Anvil Jan 1999 – Jan 2003 | Redwood City, CA Art direction, design, and production of identity systems and standards, branding, collateral, packaging, event materials, magazine ads, signage, and web sites. Please request resume for full job description ### Designer @ KMP Design Jan 1995 – Jan 1999 Design, production, project management, and production management of collateral materials, with some packaging and identity systems. Please request resume for full job description ## Education ### B.A. in Graphic Design California State University-Sacramento ## Contact & Social - LinkedIn: https://linkedin.com/in/lori-rosales - Portfolio: https://lorirosales.com --- Source: https://flows.cv/lorirosales JSON Resume: https://flows.cv/lorirosales/resume.json Last updated: 2026-04-13