Lotte van Velzen is a Dutch designer and Creative Director based in San Francisco, California, specializing in defining and executing physical brand identity on a global scale. As Associate Creative Director of Environments at Rivian, she holds a key leadership role in the Brand Experience team.

2023 — NowRivianAssociate Creative Director, Environments

2023 — Now

California, United States

2021 — 2023RivianTeam manager, Furniture and Styling

2021 — 2023

2019 — 2020WeWorkCreative Director US, Canada & Israel

2019 — 2020

San Francisco

Over the span of 3 years WeWork’s portfolio rapidly expanded, opening more than 350 projects (approx. 12.5 million sqft) in the North-American market. As Creative Director overseeing Interior Design for the company’s largest region, Lotte directed all project work across the two headquarters in New York and San Francisco.

In addition she led regional standards creation, Sourcing and Marketing efforts and defined the look and feel of new business verticals.

2018 — 2019WeWorkCreative Director US, Canada West

2018 — 2019

San Francisco, California, United States

2017 — 2018WeWorkSenior Interior Designer

2017 — 2018

New York, New York

Designer as part of WeWork’s Creative Studio, responsible for prototyping, brand innovation, global design standards creation and special projects.