# Lotte van Velzen > Creative Director, Physical Brand Experience | Rivian Location: San Francisco, California, United States Profile: https://flows.cv/lotte Lotte van Velzen is a Dutch designer and Creative Director based in San Francisco, California, specializing in defining and executing physical brand identity on a global scale. As Associate Creative Director of Environments at Rivian, she holds a key leadership role in the Brand Experience team. Lotte oversees a multidisciplinary group spanning architecture, interior design, and experiential event design. She is responsible for the creative direction of all brand-facing physical spaces worldwide, including global retail environments and large-scale marketing installations. Previously, Lotte served as Creative Director for the US and Canada at WeWork, where she provided creative leadership to a large team during a rapid expansion period. She was instrumental in defining the company’s spatial identity and ensuring the scalable delivery of interior environments across North America. With a background in interior design, Lotte's expertise is cross-disciplinary, encompassing industrial design, product design, and branding. Her international experience brings a strategic, holistic approach to developing impactful physical environments and cohesive brand experiences. ## Work Experience ### Associate Creative Director, Environments @ Rivian Jan 2023 – Present | California, United States ### Team manager, Furniture and Styling @ Rivian Jan 2021 – Jan 2023 ### Creative Director US, Canada & Israel @ WeWork Jan 2019 – Jan 2020 | San Francisco Over the span of 3 years WeWork’s portfolio rapidly expanded, opening more than 350 projects (approx. 12.5 million sqft) in the North-American market. As Creative Director overseeing Interior Design for the company’s largest region, Lotte directed all project work across the two headquarters in New York and San Francisco. In addition she led regional standards creation, Sourcing and Marketing efforts and defined the look and feel of new business verticals. ### Creative Director US, Canada West @ WeWork Jan 2018 – Jan 2019 | San Francisco, California, United States ### Senior Interior Designer @ WeWork Jan 2017 – Jan 2018 | New York, New York Designer as part of WeWork’s Creative Studio, responsible for prototyping, brand innovation, global design standards creation and special projects. ### Freelance Interior Designer @ The Arrivals NYC Jan 2016 – Jan 2019 | New York, New York, United States Responsible for concept, design and project management of annual pop-up stores for outerwear brand ‘The Arrivals’ located in NYC, LA & SF for four consecutive years. ### Senior designer @ FormNation Jan 2013 – Jan 2017 | New York, New York, United States Leading branding, spatial, product and experiential design projects for clients in the commercial and cultural sector. ### Designer @ Joris Laarman Lab Jan 2013 – Jan 2013 | Amsterdam Responsible for concept and digital development of experimental furniture project ‘Microstructures Chaise’, exhibited in Friedman Benda Gallery & Cooper Hewitt museum, NYC. ### Interior & Product designer @ Volkshotel Jan 2013 – Jan 2013 Interior and furniture design for a new hotel that is located in the Volkskrant building in Amsterdam. ### Product Design Intern @ UNStudio Jan 2012 – Jan 2012 | Amsterdam ### Product Design Intern @ Todd Bracher Studio LLC Jan 2011 – Jan 2012 | New York City ## Education ### bachelor of design in Industrial and Product Design, Conceptual Design Design Academy Eindhoven Jan 2008 – Jan 2012 ### propedeuse in Industrial Product Design Haagse Hogeschool Den Haag Jan 2007 – Jan 2008 ### introduction course in Fine/Studio Arts, General Gerrit Rietveld Academie Amsterdam Jan 2006 – Jan 2007 ### Sancta Maria Haarlem Jan 2000 – Jan 2005 ## Contact & Social - LinkedIn: https://linkedin.com/in/lotte-van-velzen-a5a17964 - Portfolio: http://www.lottevanvelzen.com --- Source: https://flows.cv/lotte JSON Resume: https://flows.cv/lotte/resume.json Last updated: 2026-03-25