Led concept/strategy, design and layout for www.apple.com and work received direct approval from CEO and VP of Product Marketing.

Responsible for home page and all hardware and software product pages, including first iMac, PowerBook, iBook and iPod, which were global pioneering product leaders.

Created online visual design system, including page layout, typography, visual concept, icon design, imagery, navigation, microactions, motion sketching for site features, the principles of which are all still used on the site today.

CLINIQUE LABORATORIES, INC.

Created multi-channel product marketing system (kiosk, disc) that were available at 500 cosmetic counters nationwide; built on that success to bring the Clinique brand to the Internet, which served as the foundation for the first clinique.com website.

Translated existing design/marketing system into consistent formats within one large data structure, and built a UI that displayed information quickly and elegantly onscreen. 20,000 discs were shipped to more than 20 campus bookstores.

Collaborated directly with executive staff to create Cyberface, a pioneering series of interactive projects that reinforced branding and motivated consumers to purchase – causing 4x product sales growth and 60% of consultees to make a purchase.

WALT DISNEY PICTURES

Conceptualized, designed and produced the launch of movies.com, the first movie site for Buena Vista/Hollywood Pictures, and all the web sites for that year’s movie slate – including 101 Dalmatians, which was the ‘most visited’ children's website in the world that year, because of the engaging games and activities created.

Part of a team that created a prototype interface for Walt Disney Imagineering that eventually became Disney.com.