• Developed new capability to generate pre-approved loan offers for repeat borrowers to drive $150M incr./year. Designed user experience from marketing offering to a seamless one-step application. Close collaboration with marketing, credit risk, legal and compliance, and backend platform Eng. teams.

• Developed new capability to generate loan offers linked to a third party credit union investor which require the user to complete a credit union membership signup flow, with the goal to increase the company’s funding capacity.

• Developed new capability to generate an incentive or discount to recover applicants from loan offer drop-off. Close collaboration with marketing, credit risk, legal and compliance, and backend platform Eng. teams.

• Proposed a full redesign and upgrade of the end to end customer journey for the debt consolidation loan and its direct pay functionality to solve existing confusion and friction in the application process and increase awareness of the product and its benefits. Potential to drive $480M incr./year. Currently working on implementation.

• Redesigned the personal loans application flow for repeat borrowers, improving end to end conversion by +3.5% lift driving +$50M incr./year: fewer and simpler steps, optimized pre-filling logic of personal information.

• Redesigned personal loans offers page, improved conversion up to 6% lift driving $47M incr./year: consolidated 6 different legacy pages into 1 improved modular page responsive to any number of loan terms, improved architecture of the information and simplified offers comparison solving user’s biggest sources of confusion found on user research.

• Run the personal loans funnel optimization program, launching +20 experiments (A/B tests) a year, driving $300M incr./year.

https://nxtblln.com/

We are a group of founders and executives passionate about the development of emerging markets through innovation and technology. We provide advisory on product, go to market, and fundraising strategies to entrepreneurs targeting emerging markets.

Bears&Guts (Pre-Seed stage) uses the power of videogames to make the learning of tech skills accessible and fun to everyone. WOMG, our first product, is a metroidvania where you learn coding from zero and use it to train robots which help you accomplish missions in a sci-fi futuristic and adventurous world.

I'm a co-founder providing Strategy and Product Advisory.