# Lowell Neset > Partner,Soufflé Studios | Turning Complex Physical Products into Scalable, Market-Ready Solutions Location: San Francisco, California, United States Profile: https://flows.cv/lowell I spend my career asking, “What if?” not for novelty, but to uncover clearer markets, cleaner systems, and products people actually adopt. I’m a strategic design leader bridging industrial design, product strategy, and business outcomes to bring complex physical products to life. My work spans hardware, performance soft goods, and integrated systems, guiding teams from early concept through development, DFM, and production readiness. I partner with founders and executive teams from startups to global brands to translate ambitious ideas into buildable, manufacturable products that scale, while maintaining a compelling product story. My leadership blends creativity with measurable impact: revenue growth, SKU expansion, and operational efficiency. If you’re building something complex and need a design partner who can think big, drive outcomes, and ship at scale, let’s talk. ## Work Experience ### Partner & Design Director @ Souffle Studios Jan 2026 – Present | San Francisco, California · Remote Founder and Design Director of Soufflé Studios, an independent design partner helping founders and established teams bring complex physical products from early ambiguity through manufacturable, scalable reality. Work spans industrial design, product strategy, and manufacturing readiness across hardware, systems, and emerging product categories. ### Design Consultant | Stealth Mode Startup @ Space tourism (Personal Spaceflight) Jan 2025 – Present Providing strategic design guidance for a stealth-mode space tourism startup focusing on wearable propulsion technology. Collaborating with engineering and business teams to develop plug-and-play propulsion systems prioritizing usability, safety, and scalability. ### Design Director — Industrial Design & Product Strategy @ Independent Consultant Jan 2025 – Present | San Francisco, California, United States Design leader partnering with founders and established teams to bring complex physical products to market. Work spans industrial design, product strategy, and manufacturing readiness across hardware, systems, and soft goods. Focused on translating ambiguity into clear, buildable solutions that scale. ### Director Of Design And Development @ Ink Studios Design, LLC Jan 2022 – Jan 2024 | California, Texas Shaping industrial design and product development strategies for a diverse portfolio of clients, from startups to Fortune 500 companies. Steering brand positioning, user experience, and go-to-market strategies to deliver market-ready solutions in consumer electronics, lifestyle, and health & wellness. ### Chief Product Officer @ Massov Jan 2021 – Jan 2024 | United States Orchestrated the category strategy for Flag Football gear, achieving $750K to 3x in sales and securing Walmart, DSG, and Scheels as retail partners. Spearheaded product innovation, material advancements, and supply chain optimizations, culminating in a 1,200 SKU portfolio and industry-first designs. ### Director Special Projects and Creative Partnerships @ Hatch Duo LLC Jan 2020 – Jan 2022 | San Francisco Bay Area Transformed strategic industrial design initiatives into tangible business growth by integrating brand, product, and go-to-market strategies. Developed scalable design frameworks that accelerated product development cycles and enhanced cross-functional collaboration. ### Design Director @ Bed Bath & Beyond Jan 2018 – Jan 2018 | Greater New York City Area Defined and implemented the design and innovation strategy for multiple home product categories, elevating private-label brand development. Strengthened design-to-production workflows, increasing profitability and efficiency across product lines. ### Director Of Industrial Design @ Marley Natural Jan 2014 – Jan 2018 | New York Directed a 3-year product roadmap, guiding the launch of a premium cannabis lifestyle brand. Cultivated global vendor partnerships and streamlined manufacturing operations to ensure product quality and cost efficiency. ### Design Manager @ Calvin Klein Jan 2013 – Jan 2014 | New York Drove fashion travel product innovation, collaborating with sales and corporate leadership to introduce trend-forward collections. Implemented 3D design solutions, optimizing manufacturing processes and cost efficiencies. ### Design Director @ Elevate Brands Jan 2009 – Jan 2012 | Greater Los Angeles Area Conceptualized and launched Sip n’ Go flexible reusable water bottles, generating $2M+ in revenue within 18 months. Expanded white-label partnerships, increasing market penetration and product differentiation. ### Design Manager @ Noovo Design Jan 2008 – Jan 2009 | Los Angeles, CA Supervised a team of designers, delivering soft goods and lifestyle products for major brands. Partnered with engineering teams to uphold design integrity throughout the product development lifecycle. ### Project Manager @ Boombang Jan 2005 – Jan 2007 | Greater Los Angeles Area Oversaw cross-functional design teams and managed a $5M+ budget across interior and product design programs. Facilitated C-Suite presentations, securing high-value contracts and strategic partnerships. ### Project Director @ 4 Sight Design Inc. Jan 2003 – Jan 2004 | New York Guided structural packaging innovations for Gatorade and Venus, conducting in-home and focus group research to optimize consumer appeal and functionality. ### Senior Designer @ Ford Motor Company Jan 1999 – Jan 2003 Designed the 2005 Ford Mustang interior, executing multiple model year programs while aligning brand DNA with engineering feasibility. Developed visual storytelling tools to articulate key design innovations. ## Education ### Industrial and Product Design ArtCenter College of Design ### Industrial and Product Design San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/lowellneset --- Source: https://flows.cv/lowell JSON Resume: https://flows.cv/lowell/resume.json Last updated: 2026-04-08