Completed an 8-week remote marketing micro-internship through HubSpot's AI Marketing Program, facilitated by Parker Dewey.
Collaborated with the Foodbank of Santa Barbara County to develop and execute a comprehensive digital marketing campaign. Key responsibilities included:
Creating 29 blog posts, encompassing seasonal themes and campaign-specific content
Developing campaign strategies, calls-to-action, email drafts, and social media posts
Utilizing HubSpot's AI tools and CRM features for content ideation and workflow automation
Crafting brand voice guidelines, buyer personas, and a detailed campaign roadmap
This experience enhanced my proficiency in CRM systems, content marketing, and the application of AI tools for social impact initiatives.