• Led the nine-month initiative to transition the creatives management platform to a modern Relay/GraphQL architecture.
• Performed full-stack responsibilites.
• Redesigned the visual-regression testing framework for creatives by integrating Storybook, enhancing test automation and reliability, and shifting manual testing processes to Continuous Integration (CI) pipelines.
• Developed a Proof of Concept for the next iteration of Attentive's Creative Builder, authored comprehensive RFCs, and conducted a thorough business impact analysis to secure project funding.