Designing the tools and workflows for setting up, managing, and reporting on campaigns.

• Led the nine-month initiative to transition the creatives management platform to a modern Relay/GraphQL architecture.

• Performed full-stack responsibilites.

• Redesigned the visual-regression testing framework for creatives by integrating Storybook, enhancing test automation and reliability, and shifting manual testing processes to Continuous Integration (CI) pipelines.

• Developed a Proof of Concept for the next iteration of Attentive's Creative Builder, authored comprehensive RFCs, and conducted a thorough business impact analysis to secure project funding.

• Created Attentive's first coupon management platform as the lead front-end engineer on a small agile team.

• Implemented the 'Spin-to-Win' sign-up creative, a gamified creative that significantly boosted user engagement, resulting in a 2.5x increase in list growth conversion rates for clients compared to traditional creatives.

• Coordinated across teams in order to adopt stricter code linting.

• Engineered a Continuous Integration (CI) script to proactively detect and report bundle size increases in pull requests, enabling engineers to maintain performance benchmarks.

• Developed and deployed React/TypeScript applications, integrating ads across 2000+ customer websites within an established CI/CD pipeline.

• Created a cross-browser visual regression test suite for creative content using Docker and Selenium.

• Joined an emerging startup as the primary front-end developer.

• Built a functional Vue.js application prototype and assisted with Java back-end development.

• Created a Python script to collect nutritional information from the web for data analysis.