• Collaborated with marketing and IT teams to ensure the website aligned with the firm's brand identity, further contributing to the reduction in bounce rates.

• Refined the website's navigation architecture and legal service discovery process, ensuring users could seamlessly access attorney profiles, case categories, and consultation booking, ultimately

improving user flow efficiency and reducing drop-off rates.

• Improved client consultation conversion rates by 22% by optimizing contact forms and simplifying the scheduling process, directly enhancing the firm's legal service accessibility.

• Led the end-to-end UX for a real-time Web3 trading dashboard,translating complex blockchain data into intuitive visualizationsand workflows.

• Built scalable design systems for transaction management,status tracking, and access control, increasing platformadoption by 30%.

• Partnered with engineering to ship features using agile sprintsand data-informed iteration cycles.