Contracted by ASG to design and standardize YouTube’s internal mobile design system, consolidating multiple Figma libraries into a single source of truth used across internal product teams.

● DESIGN SYSTEM DEVELOPMENT: Led the creation of a scalable internal mobile design system, developing 400+ mobile assets with detailed usage and accessibility documentation. Improved design consistency and efficiency across global teams.

● CROSS-FUNCTIONAL COLLABORATION: Partner daily with designers, PMs, and content strategists to validate written and visual content, ensuring documentation adheres to YouTube and Google best practices.

● MOBILE DESIGN & PROTOTYPING: Designed high-fidelity mobile mocks used to demonstrate component behavior and usage across various contexts, supporting internal designers in implementing consistent design patterns.

● MARKETING SUPPORT: Served as the primary design point of contact for marketing teams, providing secure, up-to-date Figma files and mockups for campaigns across TV, desktop, and mobile, as they did not have direct access to internal design files.

● GOVERNANCE & CONSISTENCY: Supported design governance by standardizing assets and documentation to reduce redundancy, improve clarity, and maintain reliability across internal references.

Hired as specialist and promoted to senior specialist in Human Resource Technology (HRT) to create design systems, content strategy, user-centered solutions, and internal tools optimization.

● VISUAL DESIGN: Improved project delivery speed by 50% and enhanced productivity by creating new Figma-based scalable design systems and streamlining UX processes.

● PROJECT MANAGEMENT: Led the design team to meet deadlines to deliver branded assets for the technical proficiency program that served over 500 employees annually. Used iterative and Agile design techniques to ideate and refine brand assets.

● UX DESIGN & RESEARCH: Designed intuitive, visually engaging interfaces that prioritized usability and accessibility. Collaborated with cross-functional teams, conducted comprehensive content audits, and utilized user insights to deliver a redesign that improved task efficiency and user satisfaction for 600+ HRT employees.

● LEADERSHIP: Led the design and implementation of a centralized hub cataloging accessibility resources, fostering inclusivity and productivity for over 30,000 employees.

● COMMUNICATION: Delivered over 20 presentations showcasing post-redesign improvements through compelling visuals, quantitative metrics (e.g., increased page viewership), and qualitative testimonials, securing buy-in for future design initiatives.

● CONTINUOUS IMPROVEMENT: Led a learning initiative with 5 team members, advocated for updated team processes, and encouraged professional development, fostering engagement and a culture of continuous learning.

Hired as research assistant and supported advanced ethical design research funded by the National Science Foundation, shaping industry practices around dark patterns in UX.

● DATA SYNTHESIS & QUANTITATIVE ANALYSIS: Analyzed 1,000+ user posts to identify recurring pain points and ethical concerns, synthesizing insights that informed ethical UX design strategies.

● USER ADVOCACY: Identified how manipulative design techniques impact user behavior, advocating for transparency and user-first principles in interface design.

● MULTIMODAL RESEARCH: Expanded the scope of dark pattern analysis to include physical artifacts, providing a foundation for ethical design in both digital and physical interfaces.

● PRESENTATION SKILLS: Delivered actionable insights and recommendations for ethical UX design at the premier HCI conference, influencing education and professional practices in the field.

● COMMUNICATION & ETHICAL UX ADVOCACY: Co-authored research that underscored the importance of ethical considerations in UX design and proposed strategies for improving design standards across industries. Read the paper: “Nothing Comes Before Profit”: A**hole Design in the Wild.