Produced pixel-perfect assets for NPI product launches, covering product detail pages, marketing pages, banners, and emails. Kept UI components and imagery up to date in Photoshop, following design systems and preparing assets for global releases. Handled localization and Geo handoff workflows, and worked closely with designers and developers to review final deliverables.

Worked with the senior brand designer to refine the visual system, developing a pixel-precise icon style that scaled across sizes. Turned brand principles into real materials — one-pagers, event postcards, and marketing assets for internal and external use. Extended the brand system into physical items like company swag, and brought the brand identity into the office space through wayfinding graphics.

Helped redesign the website by improving layout and content hierarchy — the new experience was later recognized by the California News Publishers Association. Designed newsletters and interactive pop-ups that supported subscriber growth. Built event marketing graphics and scalable templates, and partnered with editors to create editorial illustrations.

Put together quarterly all-hands decks, product launch presentations, and one-pagers for company updates and sales teams. Collaborated with cross-functional teams on webinar slides, event visuals, and marketing materials, finding ways to simplify complex information. Provided graphic support for CES, including the event poster and branded materials.

Led marketing design for Amazon campaigns, product launches, and digital promotions to support user growth. Directed product photography and lifestyle shoots, shaping a visual language that went on to win Red Dot and iF Design Awards. Mentored junior designers on brand guidelines and production workflows. Produced CES exhibition graphics, launch assets, and award submission materials to support the brand on a global stage.