# Lu chen > Visual Designer · Brand & Marketing Location: San Francisco Bay Area, United States Profile: https://flows.cv/luchen I’m a brand and graphic designer with a strong eye for image quality, detail, and visual taste. My work covers branding, marketing graphics, web, and campaign-related projects, and I’m comfortable shifting between them based on what the team or project needs. I care deeply about composition, consistency, and how a piece feels as a whole. Whether I’m building a brand system, shaping imagery, or refining layouts, I always want the work to feel thoughtful, sharp, and well-made. ## Work Experience ### Graphic Production Artist  @ Hogarth Jan 2025 – Jan 2026 Produced pixel-perfect assets for NPI product launches, covering product detail pages, marketing pages, banners, and emails. Kept UI components and imagery up to date in Photoshop, following design systems and preparing assets for global releases. Handled localization and Geo handoff workflows, and worked closely with designers and developers to review final deliverables. ### Graphic Designer @ Astranis Space Technologies Jan 2024 – Jan 2025 | San Francisco Bay Area Worked with the senior brand designer to refine the visual system, developing a pixel-precise icon style that scaled across sizes. Turned brand principles into real materials — one-pagers, event postcards, and marketing assets for internal and external use. Extended the brand system into physical items like company swag, and brought the brand identity into the office space through wayfinding graphics. ### Brand & Product Designer @ The San Francisco Standard Jan 2022 – Jan 2024 | San Francisco Bay Area Helped redesign the website by improving layout and content hierarchy — the new experience was later recognized by the California News Publishers Association. Designed newsletters and interactive pop-ups that supported subscriber growth. Built event marketing graphics and scalable templates, and partnered with editors to create editorial illustrations. ### Visual Designer @ Verkada Jan 2021 – Jan 2022 | San Mateo, California, United States Put together quarterly all-hands decks, product launch presentations, and one-pagers for company updates and sales teams. Collaborated with cross-functional teams on webinar slides, event visuals, and marketing materials, finding ways to simplify complex information. Provided graphic support for CES, including the event poster and branded materials. ### Senior Visual Designer @ Nooie Jan 2020 – Jan 2021 | San Francisco Bay Area Led marketing design for Amazon campaigns, product launches, and digital promotions to support user growth. Directed product photography and lifestyle shoots, shaping a visual language that went on to win Red Dot and iF Design Awards. Mentored junior designers on brand guidelines and production workflows. Produced CES exhibition graphics, launch assets, and award submission materials to support the brand on a global stage. ### Visual Designer @ Nooie Jan 2018 – Jan 2020 | San Francisco Bay Area Built the entire brand identity from scratch — logo, visual system, app UI, website, packaging, and a custom illustration style. Created a unique illustration style and brand mascot to bring personality to the product. Designed print materials including user manuals and event brochures to keep the brand consistent across mediums. ### Graphic Designer @ Creativebug Jan 2017 – Jan 2018 | San Francisco Bay Area Designed marketing campaigns, newsletters, event banners, and print materials to engage and connect with the audience. Collaborated with the creative director to create website visuals including banners and thumbnails, and led photography and social media visuals to maintain consistent brand messaging across platforms. ### Graphic Designer @ The Archery Jan 2016 – Jan 2018 | 470 Alabama Street San Francisco http://www.thearcherysf.com Created illustrations for personalized cards to enhance brand recognition and foster user engagement, simplified interior floor plan graphics, and collaborated on marketing presentations and event visuals. ### Designer +Illustrator @ frontsf Jan 2015 – Jan 2016 | San Francisco Bay Area Assisted the Creative Director in packaging design for a coffee shop, including label design, gift card design, and creating a coffee brewing guide booklet. I also helped with events. ## Education ### Bachelor's degree in Graphic Design California College of the Arts ## Contact & Social - LinkedIn: https://linkedin.com/in/luchen315 - Portfolio: https://luchen.co --- Source: https://flows.cv/luchen JSON Resume: https://flows.cv/luchen/resume.json Last updated: 2026-04-13