Designing next-generation experiences with agentic AI.

Led end-to-end design strategy for the largest HR IT implementation in IBM history with 400+ team members across 24 workstreams.

Crafted a unified platform experience by consolidating fragmented HR systems.

Applied user and business insights to prioritize features, scope efforts, and clarify ambiguous requirements.

Owned the design vision and led a cross-functional team to create personalized conversational experiences across web, Slack, and search.

Built scalable frameworks and tools including a custom CMS, AI playbook, and guidance to support data ingestion and language model training.

Established a measurement strategy to assess workplace impact.

Crafted natural language conversations, guided by user research on the personality, tone, and brevity.

Scaled the design team 4x, mentoring talent and hiring the first conversation designer role.

Redesigned and simplified apps used by CEO Ginni Rometty and executives to strengthen client relationships.

Delivered user-centered, high-quality design artifact: personas, journey maps, pain points, wireframes, prototypes, and spec-ready designs for development handoff.

Encouraged and guided designers on the impact of presenting designs through storytelling.

Designed industry-specific products as part of an unprecedented partnership between enterprise and consumer. Products were created using Apple's design principles, infused with IBM's Watson technology, and delivered through agile processes.

Created high-fidelity prototypes for Android and iOS apps with a focus on clean interfaces and intuitive user flows.

Managed a team of developers to redesign over 30 user interfaces for a global client, supporting expansion into Indonesia, Poland, and Mexico. The $535 million project improved usability, functionality, and scalability.