Leading the design of an AI-driven conversational companion, shaping conversational UX and chat interface design. Developing NLP-powered interactions by optimizing user intent mapping, entity recognition, and chatbot dialogue flows. Collaborating with AI engineers to refine NLP models and explore LLM capabilities, enhancing response accuracy, engagement, and contextual understanding. Rapidly advancing expertise in AI product design, balancing UX considerations with AI constraints, and working cross-functionally with PMs, engineers, and stakeholders to align AI-driven interactions with user needs and hiring workflows.

Hiring Automation: Designed and launched solutions to streamline bulk offer management, reducing manual effort and improving efficiency for high-volume hiring.

UI Modernization: Contributed to the redesign of core user experiences, leveraging a major UI migration to enhance usability, consistency, and accessibility. Helped advance scalable design systems to support long-term product evolution.

Designed and optimized hiring workflows, focusing on high-volume hiring and offer management. Led the design of scalable workflows, enabling customers to initiate multiple processes efficiently while addressing customization, approvals, and compliance needs.

Collaborated with engineering, PMs, and customer success teams to refine complex workflows and enhance user experience. Conducted user research and testing to improve usability and automation.

Designed smart home experiences through user-centered scenarios, optimizing interaction with lighting, audio, curtains, speakers, TVs, and other IoT devices. Researched user behavior to improve adaptive technology and create seamless, intuitive control systems. Focused on enhancing daily usability, ensuring technology integration aligned with user needs and expectations.

• KCAS: Designed and launched multi-branch websites; led UX research, prototyping, and marketing collaboration; boosted enrollment by 35%.

• eduDAO: Redesigned branding and onboarding flows; launched beta with proposal/review/confirmation pages; increased approval rate by 30%.

• 4Smartcity: Created responsive data dashboards for smart city tracking; built 3D city models and prototypes to support marketing.

• BitTiger: Revamped e-learning student dashboard; improved UX through new flows and components; enhanced course engagement.

Designed retail and hospitality environments that integrated spatial design with digital installations to enhance customer experience and brand interaction. Applied user-centered lighting strategies and collaborated with architects, engineers, and brand teams to align design with business and user goals.

Clients: Burberry, Chanel, Charlotte Tilbury, citizenM, Dunhill, Fido, Graduate Hotels, Hoakalei, Rogers, Royal Bank of Canada, Tempur-Pedic, Tesla, Tiffany & Co., 7-Eleven, etc.